Emetrics Summit Offers Attendees Unique Opportunity to Optimize Conference Experience

SAN FRANCISCO, CA -- (MARKET WIRE) -- April 9, 2007 -- Attendees of the Emetrics Summit in San Francisco will have the opportunity to shape and optimize their conference experience through highly interactive sessions, networking and learning events. A strategic relationship with 3outcomes enables participants to specify their own personal goals for the three-day event and outline the process by in which they can get the most from the Emetrics Summit.

On the first day, attendees will flesh out their desired outcomes at a roundtable session. Attendees will be prompted to strive toward S.M.A.R.T. outcomes -- Specific, Measurable, Attainable, Realistic and Timely -- and track their progress and success over the course of the Emetrics Summit. Furthermore, at the Secrets of Your Success roundtable on May 8, participants will share insights, mini-case studies or lessons learned with their group.

"Since the Emetrics Summit started in 2002, the questions asked during presentations, the conversations among attendees and in the exhibit hall continue to get smarter, more forward thinking and insightful," said Jim Sterne, Emetrics Summit organizer and president of the Web Analytics Association. "We wanted to create a program that highlights the intelligence of every attendee and optimizes their learning experience."

Sterne is calling for attendees to submit their three outcomes in advance or to share a story about how they have applied past lessons from the Emetrics Summit in their own organizations. In turn, participants will be entered into a drawing for the chance to win a marketing optimization library, including several books from the Emetrics Summit authors. At the San Francisco event, attendees will also enjoy birds of a feather lunches and sessions with web analytics gurus: Bryan Eisenberg of Future Now, Avinash Kaushik of Occam's Razor, Eric Peterson, author of several web analytics books, and Sterne.

The Emetrics Summit focuses on optimizing marketing value in a world where the Internet is a central hub of customer communication. It offers hyper-fast education on best practices for gathering and grouping data into actionable knowledge. In an interview with Sterne and Eric Enge of Stone Temple Consulting, Sterne highlights the emerging relationship between the analyst and the marketer. Listen to the podcast here: http://www.stonetemple.com/Podcasts.shtml.

To register or for more information, please visit: www.emetrics.org/2007/sanfrancisco.

About the Emetrics Summit

Marketing managers, web analysts and business intelligence experts have been meeting at the Emetrics Summit since 2002 to learn how to increase the return on online investments. The international conference series is recognized as the premiere event for optimizing online marketing value. Sponsors for the Emetrics Summit in San Francisco May 6-9, 2007, include Optimost, WebTrends, Omniture, Google, DoubleClick and WebSideStory. For more information, visit www.emetrics.org.

About 3outcomes:

3outcomes is a world class training and coaching organization for individuals and companies who have a desire to increase measurable results and explore new possibilities in their life and their businesses. 3outcomes is a system developed by motivational speaker and founder, Meredith Medland, to increase focus and results for tradeshow attendees and their organizations. 3outcomes supports sales teams prior to tradeshows with on-site training, engages with tradeshow organizations to increase relevance and value for attendees and offer inspiring presentations that increase the overall effectiveness for world class leaders and teams. For more information, visit 3outcomes.com.

Contact Information: Media Contact: Carla Vicens blast! PR for Emetrics Summit 919-833-9975 x10 Email Contact