SANTA CRUZ, Calif., April 11, 2007 (PRIME NEWSWIRE) -- Web analytics leader ClickTracks announced the latest offering in a continuing series of free online classes that teach online marketing and web analytics techniques. On April 16th and 17th, ClickTracks Founder and CEO John Marshall will present a class entitled "ClickTracks Exposed: My Favorite ClickTracks Tips and Techniques."
"Typically, our online classes have focused on web analytics best practices, regardless of which web analytics package the attendee is using," said John. "But we've been overwhelmed with requests to present a ClickTracks-specific class. That's why, this month I'm going to dedicate the time to teach current and potential customers about our newly released features--along with some of my old favorites," John said.
In the class (note: the same topic will be presented both days), John will take a deeper look at analysis practices used within ClickTracks. Be prepared to learn about visitor segmentation tactics and techniques; an understanding of how to apply key performance indicators (KPIs) to your web analysis; and data dissection methods for a deeper understanding of key audience segments, among other topics.
The class format will provide ample opportunity for lively and interactive discussion with John. The classes are free and anyone may sign up for the online classes at www.clicktracks.com/seminars.
Free Learning Edition: ClickTracks Appetizer
To complement the series of online marketing and web analytics classes, the company offers ClickTracks Appetizer, a free web analytics software program that includes several of ClickTracks' most popular features -- like its famous overlay view, path view, page analysis and basic visitor labeling. Appetizer is free software (not a trial) and is available for download at www.clicktracks.com/products/appetizer.
The reports will be referenced in the online classes, and users can follow along with analysis of their own sites.
Advanced Features Available to Experience Free for One Week
Also, on April 13th, 2007, ClickTracks will "turn on" all advanced features in Appetizer. For seven days, Appetizer users will have full use of ClickTracks' industry leading funnel report, robot report, campaign report, search and keyword performance, and advanced visitor labeling -- features found in ClickTracks' more powerful editions (Analyzer, Optimizer, Pro SMB and Pro).
About ClickTracks
Based in Santa Cruz, California, ClickTracks is the maker of award-winning web analytics software. The ClickTracks family of software was designed out of sheer frustration with existing web analytics offerings. Spending hour upon hour trying to understand web site visitors was certainly a motivating experience: there had to be a better way.
ClickTracks was voted 'Best Web Site Analysis Tool' in ClickZ's 2005, 2004 and 2003 Marketing Excellence Awards, 2006 Product of The Year by Small Business Technology Magazine and was rated "Positive" in Gartner's 2006 MarketScope for Web Analytics. The company received a "Very Good" top rating from the InfoWorld Test Center for its 6.1 product suite, and a Computerworld Innovative Technology award in the web site management category. ClickTracks' software has been reviewed and featured on CNET, ZDNet, Builder.com, TechRepublic, Internet.com, CRM Magazine, Media Magazine, MarketingSherpa and About.com.
ClickTracks is an indirect wholly-owned subsidiary of J.L. Halsey Corporation (OTCBB:JLHY). For more information, please visit www.clicktracks.com or send e-mail to info@clicktracks.com.
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