3LCD Recognized as #1 Selling Projector Technology in 1Q2007 and 2006

LOS ANGELES, CA--(Marketwire - June 18, 2007) - 3LCD technology, named for its advanced 3-Chip liquid crystal display design, in 1Q07 and 2006 led all other projection technologies combined in sales in the front projector market according to Decision Tree Consulting. Total 2006 shipments worldwide for projectors with 3LCD technology surpassed 2.5 million units, which is a new record for overall 3LCD annual sales. Worldwide, over time, 3LCD has been used in more projectors than any technology by a wide margin, since its introduction to the market in 1989. By way of broader context, all LCD-based technologies are now the number one display technologies in their respective categories of TVs, monitors and projectors.

"3LCD technology continues to lead in market share for the overall front projection category, with the most projectors shipped worldwide in 2006," said Mike Fisher, senior consultant, Decision Tree Consulting. "The front projector market is growing at 20 percent and 3LCD has been the number one technology since we've been tracking annual vendor shipments to the channel."

"3LCD technology is found in more than 14 million projectors that have shipped worldwide since 1989, and is widely used in classrooms, conference rooms and the most demanding environments where visual excellence is required," said Craig Lee, director of marketing. "3LCD projector manufacturers continue to offer new product innovations, road-tested reliability and consistently set the standard for performance, driving adoption in growing markets such as education and home theater."

Core benefits of 3LCD products:

3-Chip design for richer, more vibrant color

3LCD solutions consistently show leading-edge bright color. This is a result of the advanced 3-Chip design, which delivers continuous, Full-Time RGB color for the most amazing video and more powerful presentations. For applications where image quality is important, from movie theaters to classrooms, 3-Chip designs have been used more than any other.

Astounding, unsurpassed brightness

The 3LCD system has high optical efficiency, due to the lack of moving parts in the light engine. Higher efficiency leads to brighter images and video for greater impact.

Incredible detail

3LCD technology can deliver unsurpassed detail due to its ability to transmit continuous, variably controlled levels of light at the pixel level. The result is finer detail in text, images and video. Combined with contrast ratios of up to 12,000 to 1 for lights-off home theaters, 3LCD can offer amazing detail in any environment.

Road-tested reliability

3LCD has an 18-year record of road-tested reliability with more than 4 times the number of chips shipped than all other projector technologies combined. The optical system runs at relatively low operating temperatures and utilizes a solid state design that has no moving wheels, hinges or mirrors.

No color break-up

3LCD projectors' 3-Chip design projects all colors all the time. This makes images and video more stunning, realistic and easy to watch. Competing single chip solutions can suffer from artifacts like the rainbow effect or color break-up, grayscale limitations, washed-out colors and image bleed -- which can compromise users' viewing experience.

About 3LCD Technology

3LCD is the world's leading projection technology, delivering unbelievable color, amazing detail and road-tested reliability. Using an advanced, 3-Chip design, 3LCD offers full-time RGB for brilliant quality images without the possibility of color break-up. 3LCD is based on LCD technology, which is used by leading manufacturers worldwide for the ultimate viewing experience in a variety of products. For the latest list of companies using 3LCD technology in projectors and large screen TVs visit the 3LCD website at http://www.3LCD.com

Contact Information: Contact: Nick Mendoza Zeno Group 310-566-3984 Molly Mulloy Zeno Group 415-369-8105