Contact Information: For additional information on the Trillium Software presentation, contact: Karyn Martin Emerge PR (617) 729-3173
Media Advisory: Harte-Hanks Trillium Software(R) to Discuss Information Quality at MIT Information Quality (IQ) Industry Symposium
Trillium Software(R) Product Marketing Manager Steve Sarsfield Presents on the 'Business Benefits of the IQ Program'
BILLERICA, MA--(Marketwire - July 11, 2007) - Harte-Hanks Trillium Software (NYSE : HHS )
What:
Harte-Hanks Trillium Software (NYSE : HHS ), a leading enabler of Total Data
Quality solutions, today announced that it will participate at the
Massachusetts Institute of Technology's IQ [Information Quality] Industry
Symposium on July 18-19, 2007, in Cambridge, MA. Steve Sarsfield, product
marketing manager, Trillium Software, will be joined by other industry
experts on a panel to discuss the "Business Benefits of the IQ Program."
Moderated by Donald Carlson, senior vice president and compliance program
manager, Bank of America, this session will look at how data quality
affects a company as a whole and how unresolved data issues hurt business
processes.
Faced with constantly changing business environments, steadily increasing
volumes of data from multiple sources, and growing demands for faster
delivery, organizations today are more challenged to balance the quality
requirements pivotal to organizational success, according to MIT IQ. This
industry symposium is an educational, not-for-profit event designed to
address these issues through presentations and workshops moderated and
paneled by industry leading practitioners, vendors, and academicians.
Date:
Thursday, July, 19, 2007, from 11 a.m. - 12:30 p.m. EDT
Location:
Massachusetts Institute of Technology, 3rd floor, Tang Center Building, 70
Memorial Drive, Cambridge, MA 02139.
Registration: Click here to
register.
About Harte-Hanks
Harte-Hanks, Inc., San Antonio, TX, is a worldwide, direct and targeted
marketing company that provides direct marketing services and shopper
advertising opportunities to a wide range of local, regional, national and
international consumer and business-to-business marketers. Harte-Hanks
Direct Marketing improves return on its clients' marketing investment by
increasing their prospect and customer value -- a process of "customer
optimization" -- organized around five strategic considerations:
Information (data collection/management) -- Opportunity (data
access/utilization) -- Insight (data analysis/interpretation) -- Engagement
(knowledge application) -- Interaction (program execution). Visit the
Harte-Hanks Web site at http://www.harte-hanks.com or call (800) 456-9748.
Harte-Hanks Trillium Software provides businesses with Total Data Quality
solutions -- a full complement of technologies and services providing
global data profiling, data cleansing, enhancement, and data linking for
e-business, customer relationship management, enterprise resource planning,
supply chain management, data warehouse, and other enterprise applications.
Use of the Trillium Software System® by many of the world's largest and
most successful companies has made Trillium Software a leader in its
marketplace. For more information about Trillium Software and its
offerings, call (978) 436-8900, and in the United Kingdom call +44 (0) 118
940 7666, or visit Trillium Software online at
http://www.trilliumsoftware.com .
This document may contain trademarks that are owned or licensed by
Harte-Hanks, Inc. and its subsidiaries, including, without limitation,
Trillium Software and other names and marks. All other brand names,
product names, or trademarks belong to their respective holders.