Smartphone Experts Officially Launches iPhone-Focused Site

INVERNESS, FL--(Marketwire - July 17, 2007) - Smartphone Experts, an e-commerce platform and smartphone accessory development company, has just officially launched an iPhone-focused blog and accessory website called Phone different (http://phonedifferent.com). Phone different offers news, reviews, commentary, and a community forum. Furthermore, Smartphone Experts has also launched the Phone different Store (http://store.phonedifferent.com), which will carry a wide selection of iPhone accessories, including cases, headsets, chargers, and more. New items, which are rigorously tested for iPhone compatibility, are being added weekly.

To celebrate the launch of the blog and store, Phone different is holding a "Grand Opening" contest during the months of July and August, where one $25 gift certificate redeemable at the Phone different Store will be awarded each day. Details and sign-up information is available at Phonedifferent.com.

Because of its years of experience offering accessories, commentary, and discussion about smartphones at sites that include TreoCentral (http://treocentral.com) and Windows Mobile-focused WMExperts (http://wmexperts.com), Smartphone Experts is uniquely positioned to launch a site like Phone different.

"Although Steve Jobs helped us all to 'think different' about smartphones, we know from years of experience that there are certain basics that are essential no matter which smart device you call your own," said Marcus Adolfsson, president of Smartphone Experts. "Phone different provides iPhone users and fans a dedicated resource they can turn to for tailored iPhone-specific content as well as fantastic accessories at great prices."

Phonedifferent went live back in April 2007, providing insight and tracking the countdown until the iPhone became available. On Friday, June 29, Phone different was one of the first sites to post pictures and a video (http://phonedifferent.com/2007/06/iphone_guts_revealed.html) of an iPhone autopsy. Phone different offers an eclectic mix of reviews, commentary, and "Slices," which are quick links to relevant content with "bite-sized" commentary.

The Phone different store carries a growing selection of cases, headsets, chargers and cables from brands that include: Belkin, Griffin, Incase, Mobi, Marware, McCally, Smartphone Experts, and Speck. Like all of the online stores powered by Smartphone Experts, Phone different offers fast and affordable shipping via UPS, a 30-day 100% Money Back Guarantee, and friendly, knowledgeable customer service representatives. Phone different's iPhone Experts can be reached toll free at (866) 757-7752 on weekdays, from 8am - 8pm EST.

Phone different is available at http://phonedifferent.com. It is also accessible from smartphones and other web-enabled mobile devices at http://mobile.phonedifferent.com/.

About Smartphone Experts:

Founded in October 2003, Smartphone Experts is dedicated to ensuring that users of smartphone devices have a "go-to" resource for everything from news, reviews and "how to" guides, to the latest accessories (headsets, cases, chargers and cables, and more) at competitive prices. The company is run by smartphone aficionados who are constantly on the lookout for great products that are functional, and exceed the company's high standards for quality and reliability. Plus, Smartphone Experts offers its own line of accessories that are the result of continuous customer research. The company's e-commerce platform powers several stores for smartphone owners, including the TreoCentral Store, WMExperts Store (focused on Windows Mobile-based devices), BlueShop (focused on Bluetooth accessories), BBerry (for BlackBerry Devices) and QDepot (for Motorola Q).

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

Contact Information: For more information, contact: Annie Gladue Jedemi Communications for Smartphone Experts 415-302-8990