AMHERST, N.Y., July 17, 2007 (PRIME NEWSWIRE) -- The Champions League Trophy, won in 2007 by Italian soccer giant A.C. Milan, is touring the United States and making a stop at the #1 soccer bar in the country, world famous Nevada Smith's Irish pub in New York City. Representatives from A.C. Milan, Enlyten, Inc., and the New York City Sports Commission will unveil the trophy at a press conference there at 11:30 a.m. on Wednesday, July 18th. The Trophy will be on display from noon until 5 pm. The U.S. Trophy Tour is being sponsored in part by Enlyten, Inc., A.C. Milan's electrolyte strip provider and sponsor of their Junior Camps in the U.S.
Earlier this year, Enlyten, a wholly-owned subsidiary of HealthSport, Inc. (OTCBB:HSPO), announced its partnership with A.C. Milan and supplied the team with Enlyten SportStrips. A.C. Milan used the SportStrips during their victorious 2007 Champions League semi-finals and finals matches in June. The partnership also included extensive testing of the Enlyten SportStrips by A.C. Milan's own Milan Lab and Enlyten's sponsorship of 20 A.C. Milan Junior Camps in the U.S.
"We are so proud to be partnered with one of the most successful soccer organizations in the world and are excited to be able to bring the Champions League Trophy to fans in the U.S. for the very first time," said Dan Kelly, president of HealthSport.
Enlyten SportStrips replace the electrolytes lost during vigorous athletic activity, through a proprietary thin strip delivery system. When the flavored strip is placed between the cheek and gum, gastric absorption is bypassed, speeding higher levels of electrolytes directly into the bloodstream. This mode of absorption is very different from all electrolyte delivery predecessors. Not only does it dramatically reduce delivery time and improve hydration on a cellular level, but it also helps athletes avoid the adverse conditions often caused by excessive fluid consumption. Known scientifically to be an extremely fast and efficient way to deliver drug actives into the bloodstream, buccal absorption of electrolytes bypasses the inherent drawbacks of ingesting electrolytes and other sports supplements into the stomach, an Achilles heel for many athletes who struggle with fatigue, cramping and hydration issues.
About Nevada Smith's
Nevada Smith's is considered a home away from home for UK soccer stars and celebrity fans and is a world famous live soccer venue for fans of all nations. Nevada Smith's is located at 74 3rd Avenue between 11th Street and 12th Street near Union Square in Manhattan.
About A.C. Milan
Known as the Rossoneri, or "the red and black" for their striped uniforms, Associazione Calcio Milan is one of the most successful clubs in Europe and competes in Italy's top tier, Serie A (soccer league). Since the club was founded in 1899, AC Milan has won seven UEFA Champions League titles, three Intercontinental Cups and 17 Italian Serie A championships. The first-team roster includes several 2006 World Cup participants, including Brazil's Dida, Cafu, Kaka and world-renowned striker Ronaldo. AC Milan has been voted by UEFA as the world's most successful team and has appeared in 5 straight Champions League semi final games. In 2007, Forbes.com ranked AC Milan as the fifth richest club in the world at an estimated value of $824 million dollars. AC Milan is the only professional sports club in the world to own a testing lab (Milan Lab).
About HealthSport, Inc.
HealthSport (http://www.healthsportinc.com) is a fully integrated developer, manufacturer and marketer of unique and proprietary branded and private label edible film strip nutritional supplements and over-the-counter drugs. The Company owns two subsidiaries -- Enlyten, Inc. and InnoZen, Inc. Enlyten was created to market and distribute HealthSport's products. InnoZen (http://www.innozen.com) is the preeminent formulator, developer and manufacturer of edible film strips that deliver drug actives through buccal (between the cheek and gum) absorption. InnoZen's proprietary edible film strip delivery technology is superior to any other competitive edible film strips currently on the market. InnoZen has five patents pending and has developed numerous trade secrets which it incorporates in the development and manufacturing process of edible film strips. The company's Enlyten(tm) SportStrips(tm) (http://enlytenstrips.com), an edible film electrolyte strip, has recently undergone and completed pre-market testing conducted in conjunction with physicians and scientists at Duke University Sports Medicine & The Michael W. Krzyzewski Human Performance Laboratory ("K Lab") (http://klab.surgery.duke.edu). Preliminary findings of these tests suggest that the Enlyten electrolyte strip delivers meaningful amounts of electrolytes to the body in a safe, fast and effective manner.
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