SAN BRUNO, CA--(Marketwire - July 30, 2007) - Adify Corporation, the leading provider of technology and services that power online vertical advertising networks, today announced broad adoption of its Build Your Own Network® (BYON) platform by global media companies and entrepreneurs. Adify's BYON platform is the first turnkey solution designed for network builders to define, assemble, merchandize and manage new, highly-targeted, content-centric vertical networks within weeks, incurring little or no upfront cost.
Since unveiling its BYON platform in November, more than 35 expert vertical ad networks have been launched by both traditional media companies and industry entrepreneurs. Traditional media companies are rapidly embracing Adify's solution to address advertiser demand for reaching targeted, high quality audiences across the fragmented Web by aggregating quality content under their brands. Meanwhile, industry expert entrepreneurs are combining high quality content with unduplicated advertising inventory to create new opportunities for brand marketers seeking to advertise across the fragmented Web to category-specific segments.
Large media companies including Comcast, ComputerWorld, MediaNews Group, NBC Universal iVillage, UK Guardian and Washingtonpost.Newsweek Interactive are using Adify's platform to build new expert vertical advertising networks in categories such as travel, weather, sports, health, auto, parenting and kids, and environmental.
Adify is also powering dozens of entrepreneur-run ad networks across different verticals, including sports, eco-marketing, education, health, pet care, cycling and more. These vertical ad networks, which include BlogNation, Building Industry Network, Gay Advertising Network, Good Health Advertising, GreenAdPlanet, HotChalk, Matter Network, MyAdSource, SustainLane and Yardbarker Blog Network, typically focus on one specific subject, allowing their entrepreneur operators to have a much deeper and closer relationship with their publisher and advertising partners. At the same time, these networks give advertisers the opportunity to promote their brands via contextually relevant content across niche and traditionally disparate communities online.
Global Media Goes Vertical
Adify's rapid growth from launch to mainstream industry adoption in just over six months reflects the desire among media companies, entrepreneurs, publishers and advertisers to engage in win-win relationships that maximize the value of their brands and deliver control over their respective campaigns and content. The editorial expertise of the network operators ensures the highest quality content for brand advertisers, meeting the goals of advertisers and more effectively monetizing publisher's content online.
Expert vertical ad networks are attractive to global media brands because they allow highly skilled editorial professionals to aggregate category-specific content and advertising inventory from smaller, high quality sites while offering their brand advertisers the ability to reach more of their highly targeted, elusive audiences. By extending their reach across the fragmented Web, global media organizations can offer new, compelling advertising packages to customers and more aggressively compete in the rapidly evolving online media landscape.
Boon for Brand Advertisers
At a time when advertisers are struggling with how to reach their customers in light of massive media fragmentation, Adify-powered vertical networks create significant category-specific scale and provide a single source for brand marketers to reach high quality audiences across the fragmented Web.
In addition to delivering this unmatched scale, Adify-powered vertical advertising networks also give brand marketers the holy grail of online advertising -- the visibility and control of buying direct with the efficiency of buying through a traditional ad network.
"Expert vertical ad networks give us the ability to reach large audiences with the visibility and control of a direct buy," said Alex Golimbu, managing director and founder of Morpheus Media. "By running campaigns across several Adify-powered networks, we have been able to efficiently align our clients' brands with high quality content from across the Web, improving their visibility and share of voice amongst highly desirable, yet elusive audiences online."
About Adify
Adify Corporation makes it easy for online publishers to build expert vertical advertising networks and create niche online communities for their advertising partners to target. Adify offers marketers the reach of a branded advertising network with the control of a one-stop, direct buy. The company delivers a unique mix of technology, expertise and key business services that expedite time to market for new, brand-driven, expert vertical advertising networks. Entrepreneurs and global media partners such as Comcast Corp., The Guardian, MediaNews Group, NBC Universal, Reed Business Information, RP Online, Time Warner and The Washington Post Co. are using Adify's solutions to extend their brands, increase their reach and grow their revenue. Adify was founded by the team that created Flycast Communications -- the first successful direct-response online advertising solution -- and is backed by blue-chip venture firms Venrock Associates and U.S. Venture Partners, as well as GE Commercial Finance, NBC Universal, Inc., and Time Warner Investments.
Contact Information: Media Contacts: For Adify Jason Throckmorton or Amy Neal 415.625.8555 adify(at)launchsquad.com