BIGresearch Opens Office in New York City

COLUMBUS, OH--(Marketwire - August 8, 2007) - BIGresearch (http://www.bigresearch.com) announces the opening of their New York office and the hiring of Holly Williams as Vice President of Sales to manage it. The opening of the office is a result of continued growth and client success particularly in the New York market. The new office will allow for the provision of a higher level of service to customers based in NYC.

"Holly is a distinguished performer in the information services industry with a background of accomplishment at AOL, Arbitron, Experian and comScore," said Gary Drenik, President & CEO of BIGresearch. "We are overjoyed with Holly's association with BIGresearch and are looking forward to working with her to better serve our client partners and help grow our revenues," said Drenik.

"I am thrilled to be a part of a fast-growing consumer intelligence firm like BIGresearch," said Holly Williams. "BIGresearch's innovations from large consumer samples to unique dynamic data weighting methods, along with their forward-thinking set of solutions, makes them a real life-saver for marketers and businesses who want to become more consumer-centric and better understand the voice of the customers," said Williams.

BIGresearch maintains the largest ongoing syndicated surveys of consumer known as the Consumer Intentions & Actions Survey (CIA). The CIA interviews over 8,000 consumers each month to gauge their mood towards the economy, their attitudes about spending, where they shop and why they shop there, and their future purchase plans.

In addition, BIGresearch's other syndicated product is the Simultaneous Media Survey (SIMM). SIMM is a consumer-centric measurement that is based upon the consumption of products and media. SIMM's breakthrough methods allow marketers to allocate media dollars based upon the consumption flows various media deliver.

For more information about the CIA and SIMM, please click the following link: http://www.formsite.com/prosper/info/

Other BIGresearch products include the monthly Retail Ratings Report and their award-winning Executive Video Briefings. http://www.bigresearch.net/bvb/jul07prosper.htm

About BIGresearch

BIGresearch is a market intelligence firm providing analysis of consumer behavior in areas of retail, financial services, automotive, and media. They conduct the Consumer Intentions and Actions Survey (CIA) which monitors the pulse of more than 8,000 consumers each month. BIGresearch's syndicated Simultaneous Media Survey (SIMM) is focused on consumers to gauge their consumption across media, products and services. Marketers can use SIMM to develop the types of consumer-centric marketing plans required to increase advertisers' ROI. The SIMM monitors more than 15,000 consumers twice each year. http://www.bigresearch.com

BIGresearch's methodology provides the most accurate consumer information in the industry with a margin of error of +/- 1 percent.

Contact Information: Contact: Phil Rist BIGresearch 450 West Wilson Bridge Road Suite 370 Worthington, Ohio 43085 (614) 846-0146