Silverstar's Empire Interactive Introduces Animal Paradise for Nintendo DS

Virtual Pet Sim to Tap Popular Pet Genre On Nintendo DS


LONDON, Aug. 16, 2007 (PRIME NEWSWIRE) -- Empire Interactive, a wholly owned subsidiary of Silverstar Holdings (Nasdaq:SSTR), today introduced Animal Paradise, a fun and engaging virtual pet sim for the Nintendo DS(tm).

Animal Paradise takes players to their uncle's virtual farm and allows them to become best friends with all of his farm animals. Feed, clean, walk and play with them, but above all make them happy so you can earn their love. This title will thrill animal lovers of all ages with its fun mix of animals, including everything from dogs and cats to hamsters and pigs.

Animal Paradise features the extremely popular and collectible Hanadeka style of animal photography created by Yoneo Morita, Japan's most famous and enthusiastic pet photographer. The brand "HANADEKA" is a cute and catchy way of saying "Big Nose" in Japanese and the photographic style is achieved using fisheye lenses. Hanadeka is fast becoming popular throughout the world and the crazy animal images are appearing now on everything from T-shirts, mugs, and underwear to Wellington boots.

The popularity of the new 'virtual pet' genre has revolutionized the Nintendo DS handheld market with titles like Nintendogs, Pony Friends, and the Catz and Dogz series, which are all storming to the top of the charts. With 18 different animals, Animal Paradise is designed to give gamers all the pet fun and madness their hearts desire.

"We expect this new game offering to tap the hugely popular pet genre on Nintendo DS and be a tremendous success," said Ian Higgins, CEO Empire Interactive. "We're fortunate to be the company that brings Animal Paradise to the European market and all PAL territories."

Clive Kabatznik, CEO of Silverstar Holdings commented, "With the Nintendo DS dominating handheld sales and radically expanding the gaming market, this new offering will provide an important addition to our game offerings. It is the perfect fit for the Nintendo DS demographic."

Animal Paradise is a full-price title scheduled for release in November 2007.

About Empire Interactive

Empire Interactive has been a leading publisher of interactive entertainment software for nearly two decades. Headquartered in the UK, Empire Interactive also has offices in the U.S., Germany, France, Spain and Italy. The company develops and publishes a varied range of titles for all current platforms in the U.S., Europe and Asia. Games such as Starsky & Hutch, Big Mutha Truckers, Ford Racing and FlatOut have all enjoyed success across the world. Its budget label, Xplosiv, is one of the fastest growing in Europe. For more information about Empire Interactive and its products visit http://www.empireinteractive.com.

The Empire Interactive logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=3408

About Silverstar Holdings

Silverstar Holdings Ltd. is a leading international publisher and developer of interactive entertainment software. The company owns Empire Interactive PLC and Strategy First Inc., a leading developer and worldwide publisher of entertainment software for the PC. For more information about Silverstar Holdings visit http://www.silverstarholdings.com.

The statements which are not historical facts contained in this press release are forward-looking statements that involve certain risks and uncertainties, including but not limited to risks associated with the uncertainty of future financial results, additional financing requirements, development of new products, regulatory approval processes, the impact of competitive products or pricing, technological changes, the effect of economic conditions and other uncertainties detailed in the Silverstar Holdings' filings with the Securities and Exchange Commission.



            

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