Red Reef Laboratories International Launches $500,000 Nationwide Media Campaign


DEERFIELD BEACH, Fla., Aug. 20, 2007 (PRIME NEWSWIRE) -- Red Reef Laboratories International, Inc. (Pink Sheets:RRLB) announced it has contracted with Media4Equity, LLC to launch a 12-month nationwide print and radio media campaign.

The partnership with Media4Equity involves regular distribution of feature articles and radio spots to more than 10,000 newspapers and more than 6,000 radio stations nationwide, delivering an estimated $500,000 worth of media.

"Media4Equity's contacts and expertise in the media market are exactly what we need to get noticed," said Dr. Claus Wagner-Bartak, chairman and CEO of Red Reef Laboratories International. "The company's long-term commitment to our company's growth makes them a valued partner."

"Red Reef Laboratories International has a great story to tell, and we can't wait to get started," said Rick Smith, CEO of Media4Equity. "Our work with expanding businesses over the last 20 years has enabled us to provide emerging companies with the clout they need to achieve nationwide recognition."

ABOUT RED REEF LABORATORIES INTERNATIONAL

Red Reef Laboratories International, Inc. is a scientific research, development and marketing group established to assemble, develop, commercialize and bring to market a variety of chemical and biological products, utilizing advanced surfactant technology and increasingly "green" compounds. These series of products are specifically designed for biocidal and virucidal applications. An example of these products at work is the revolutionary BioClear(r) system which enables the company to provide a new generation mold remediation protocol which is convenient and cost effective. The system provides mold remediation in residential, commercial, industrial and institutional buildings quickly, safely and economically; providing higher profitability for the company and savings for insurance companies and property owners.

Red Reef Laboratories International, Inc. has retained the Baltimore, MD firm of Whitney, Bailey, Cox and Magnani, LLC as the architects and designers for the development of its 80 acres of land at 244 Highway L 10-11 in Napoleonville, LA. Phase I of the development plan to build a Scientific and Medical Research Park has been completed.

For more information, please visit the Company's Web site at www.redreef.biz.

ABOUT MEDIA4EQUITY

Media4Equity invests its media and marketing clout and contacts to help strong emerging growth companies grow faster. Media4Equity and its parent company have serviced more than 3,000 clients, including AOL, CVS, Disney, HBO, MetLife, NASDAQ, Visa and Wal-Mart. Media4Equity uniquely guarantees media placement results in return for restricted stock. More information can be found at www.media4equity.com.

Statements in this press release other than statements of historical fact, including statements regarding the company's plans, beliefs and estimates as to projections are "forward-looking statements." Such statements are subject to certain risks and uncertainties, including factors listed from time to time in the company's SEC filings, and actual results could differ materially from expected results. These forward-looking statements represent the company's judgment as of the date of this release. The company does not undertake to update, revise or correct any forward-looking statements.


            

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