AMHERST, N.Y., Aug. 23, 2007 (PRIME NEWSWIRE) -- HealthSport, Inc. (OTCBB:HSPO) is pleased to announce an upcoming feature on Enlyten(tm) SportStrips(tm), an innovative electrolyte replenishment product created to bypass the inherent inadequacies of gastric and intestinal absorption in a quick and efficient manner, making this thin film strip product a compelling new alternative to sports drinks and electrolyte tablets and powders. The revolutionary technology will be showcased in a television segment on "Nutritional Supplement Innovation Corner: Rising Stars in Edible Thin Film Delivery Technologies," on Business and Beyond, a Platinum Broadcasting Production. Business & Beyond provides viewers with the very latest news, research, and expert advice on new products and trends.
With more and more Americans leading active lifestyles, proper hydration is now a critical component of optimal health and wellness. Americans who fit physical active into their busy schedules are in need of more convenient and efficient ways to replenish essential nutrients, including the significant amount of electrolytes lost during vigorous workouts. Fatigue and cramping problems typically associated with poor hydration are often the result of electrolyte and mineral loss. Today, most Americans entrust sports and energy drinks to resolve these electrolyte deficiencies, but the fact is that these sugar laced beverages do a relatively poor job of replenishing electrolytes and minerals essential to proper nerve and muscle function --- especially during physical activity. New York based HealthSport has unveiled this revolutionary new approach to delivering electrolytes directly into the bloodstream, a process of absorption through the soft tissue of the inner cheek. Quite simply, an electrolyte strip between the cheek and gum speeds electrolytes directly into the bloodstream resolving the most fundamental hydration issue -- the necessity for electrolytes to be present in your cells before those cells will actually absorb water.
"Enlyten SportStrips utilize a new strip technology that has so many different applications and that markedly improves upon existing delivery methods," said Dan Kelly, President and CEO of HealthSport. "We truly have a revolutionary new way to dramatically speed up the delivery process and to increase the efficiency of delivery, two characteristics of our strip products that consumers are sure to embrace."
The SportStrips, which come in vanilla berry, grape and orange flavors, have caught the attention of many professional athletic teams, including the Buffalo Bills, Miami Dolphins, New York Giants, and Pittsburgh Steelers, to name just a few. The strips are also used by several NBA players on teams like the Houston Rockets and New Jersey Nets. Enlyten also has an impressive list of endorsers who have signed on to become spokespeople for the Enlyten SportStrips. Miami Dolphins Defensive End and NFL Defensive Player of the Year Jason Taylor joins Buffalo Bills quarterback JP Losman, U.S. Women's Soccer Star Brandi Chastain, Buffalo Sabres Goalie Ryan Miller, and U.S. Marathon Runner Peter Gilmore.
"We are currently researching and developing products for consumers that will be highly effective in delivering supplements and drug actives for many other ailments and conditions," said Kelly. "We recently announced our new hang over product, Fix, and will be introducing exciting new products in the near future."
About HealthSport, Inc.
HealthSport (http://www.healthsportinc.com) is a fully integrated developer, manufacturer and marketer of unique and proprietary branded and private label edible film strip nutritional supplements and over-the-counter drugs. The Company owns two subsidiaries -- Enlyten, Inc. and InnoZen, Inc. Enlyten was created to market and distribute HealthSport's products. InnoZen (http://www.innozen.com) is the preeminent formulator, developer and manufacturer of edible film strips that deliver drug actives through buccal (between the cheek and gum) absorption. InnoZen's proprietary edible film strip delivery technology is superior to any other competitive edible film strips currently on the market. InnoZen has five patents pending and has developed numerous trade secrets which it incorporates in the development and manufacturing process of edible film strips. The company's Enlyten(tm) SportStrips(tm) (http://enlytenstrips.com), an edible film electrolyte strip, has recently undergone and completed pre-market testing conducted in conjunction with physicians and scientists at Duke University Sports Medicine & The Michael W. Krzyzewski Human Performance Laboratory ("K Lab'') (http://klab.surgery.duke.edu). Preliminary findings of these tests suggest that the Enlyten electrolyte strip delivers meaningful amounts of electrolytes to the body in a safe, fast and effective manner.
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Special Note Regarding Forward-Looking Statements: Statements in this news release about anticipated or expected future revenue or growth or expressions of future goals or objectives, including statements regarding whether current plans to grow and strengthen the Company's existing business, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All forward-looking statements in this release are based upon information available to the Company on the date of this release. Any forward-looking statements involve risks and uncertainties, including the risk that the Company will be unable to grow or strengthen its business due to a lack of capital or an inability to identify acquisition candidates and that the Company may not realize anticipated cost savings or revenue growth opportunities associated with any acquisitions, planned or otherwise. Additionally, forward-looking statements concerning the performance of the Company's business are based on current market conditions and risks, which may change as the result of certain regulatory, competitive or economic events, as well as those risks and uncertainties described in the Company's filings with the Securities and Exchange Commission, which could cause actual events or results to differ materially from the events or results described in the forward-looking statements, whether as a result of new information, future events or otherwise. Readers are cautioned not to place undue reliance on these forward-looking statements.