AMHERST, N.Y., Aug. 28, 2007 (PRIME NEWSWIRE) -- HealthSport, Inc. (OTCBB:HSPO) announces the official release date of its new product, Fix(tm) Hangover Strips, on October 1, 2007 (http://www.fixstrips.com). The new product utilizes the thin film drug active delivery technology developed and manufactured by InnoZen, Inc. Cooley Nutraceuticals, Inc. invented the hangover product and has awarded an exclusive sales license for all U.S. distribution and U.S. and international marketing rights to Imperial Boogie, L.L.C. (http://www.imperialboogie.net).
Imperial Boogie (Imperial) will drive the radical, innovative marketing vehicle for these edible strips. Imperial believes high-volume sales can be achieved by sourcing wholesalers and arming them with a dynamic arsenal of marketing materials to saturate bar and retail locations, and has streamlined Fix promotional efforts via practical use of package size for bar cigarette vending machines. Consumer advertising is strengthened by Imperial Boogie's efficient and cross-promotional efforts with digital interactivity and entertainment events, creating a reciprocal social network with the consumers. "This is more than a product on a shelf. We developed an innovative packaging idea to take advantage of an existing distribution channel -- putting Fix where people need it most, in bars and night clubs," stated Imperial Boogie's CEO and President, Sam Bein.
Imperial Boogie's portfolio includes such companies as LG Electronics, AIGA, Qualcomm, Baush & Lomb, CSC, General Atomics, RJ Reynolds and BFG Communications. The talented staff has successfully helped launch multiple national products and is keen on generating brand awareness and consumer loyalty. With a proven track record of exceeding client expectations, Imperial Boogie embraces this opportunity with Fix.
"I have never worked with a group of individuals who examine every problem and find every possible solution. Imperial Boogie is always one step ahead of the game and always produces at the top level. They took the product idea and got creative, developing a completely integrated technology and logistic system from the ground up. From packaging and sales kits to marketing materials and a web ordering system, it is all visually impressive and highly effective at the same time," said Clay Cooley, President of Cooley Nutraceuticals, Inc.
Sam Bein concludes, "With a very similar marketing platform to that of RedBull(tm), this product will start with the bar program and branch out to retail approximately eight weeks later. We expect consumer demand for a product like Fix Hangover Strips to be very high, and all our efforts are focused on a superior and compelling delivery that will continue to produce results. We will deliver a congruent and unified message to the world about this revolutionary product called Fix Strips."
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About HealthSport, Inc. (OTCBB:HSPO)
HealthSport (http://www.healthsportinc.com) is a fully integrated developer, manufacturer, and marketer of branded and private-label edible film strips that deliver both nutritional supplements and over-the-counter drugs. The company owns two subsidiaries -- Enlyten, Inc. in Amherst, N.Y. and InnoZen, Inc. in Woodland Hills, Calif. Enlyten was created specifically to market and distribute HealthSport's branded Enlyten products. InnoZen (http://www.innozen.com) is the preeminent formulator, developer and manufacturer of HealthSport's proprietary edible film strips. InnoZen has five patents pending and has developed numerous proprietary manufacturing processes of edible thin film strips capable of safely and effectively delivering drug actives and nutritional supplements through buccal (between the cheek and gum) absorption.. The Enlyten(tm) SportStrips(tm) (http://enlytenstrips.com), HealthSport's flagship electrolyte strip product, has recently undergone and completed pre-market testing conducted in conjunction with physicians and scientists at Duke University Sports Medicine & The Michael W. Krzyzewski Human Performance Laboratory ("K Lab'') (http://klab.surgery.duke.edu).
A Special Note Regarding Forward-Looking Statements: Statements in this news release about anticipated or expected future revenue or growth or expressions of future goals or objectives, including statements regarding whether current plans to grow and strengthen the Company's existing business, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All forward-looking statements in this release are based upon information available to the Company on the date of this release. Any forward-looking statements involve risks and uncertainties, including the risk that the Company will be unable to grow or strengthen its business due to a lack of capital or an inability to identify acquisition candidates and that the Company may not realize anticipated cost savings or revenue growth opportunities associated with any acquisitions, planned or otherwise. Additionally, forward-looking statements concerning the performance of the Company's business are based on current market conditions and risks, which may change as the result of certain regulatory, competitive or economic events, as well as those risks and uncertainties described in the Company's filings with the Securities and Exchange Commission, which could cause actual events or results to differ materially from the events or results described in the forward-looking statements, whether as a result of new information, future events or otherwise. Readers are cautioned not to place undue reliance on these forward-looking statements.