The Walking Company Continues Nationwide Expansion With Six New Stores in September

SANTA BARBARA, CA--(Marketwire - August 30, 2007) - The Walking Company, the largest retailer of comfort footwear in the world, today announced plans to open six new locations during September 2007.

The locations of the six new stores are Richmond, VA, Regency Square Mall; Manchester, NH, Mall of New Hampshire; Skokie, IL, Old Orchard Mall; Buffalo, NY, Walden Galleria; Highland Village, TX, Shops at Highland Village; and Tucson, AZ, La Encantada Mall.

Each location will feature the latest styles and designs from more than 40 premium comfort footwear brands such as ECCO, Mephisto and Dansko. The Walking Company also offers a wide selection of comfort footwear from hard-to-find quality brands from around the world such as Pikolinos and Beautifeel. The store offers a comprehensive selection for every walk of life, including dress shoes, sandals, clogs, boots and active.

"We are excited about our continued growth in these key markets," said Lee Cox, senior vice president of retail at The Walking Company. "We are committed to bringing the widest selection of comfort footwear and exceptional customer services to consumers across the country."

All of the footwear sold by The Walking Company comes with the company's promise of authentic comfort, which guarantees every product sold is manufactured to provide a maximum level of comfort to the wearer all day long. All products are made with the highest quality materials and unsurpassed craftsmanship.

In addition to a wide selection of comfort footwear, The Walking Company offers a variety of comfort-related accessories. The new stores will also feature the Lynco orthotic system and digital foot scanning technology. Customers who come into the store can have their feet scanned to identify their foot type and pressure points, and determine the appropriate Lynco orthotic for their feet. Orthotics, once used as a remedy for foot conditions, are widely used by people wanting increased comfort and improved footwear performance.

The Walking Company, Inc. is the leading specialty retailer of high quality comfort shoes and accessories and is dedicated to bringing customers the best brands from around the world, featuring premium brands such as ECCO, Mephisto, Dansko, UGG and Merrell among many others. The Walking Company, a wholly owned subsidiary of Big Dog Holdings (NASDAQ: BDOG), sells its products through more than 160 stores in premium malls across the country as well as The Walking Company catalog and Web site. More information is available at www.thewalkingcompany.com.

Contact Information: Contact: Steve Honig The Honig Company, Inc. 818-986-4300