-- 10% improvement in "time-to-decision" versus Industry Average (5%) and
Laggards (3%)
-- 11% improvement in number of decision-makers with visibility to KPIs
versus Industry Average (5%) and Laggards (6%)
-- 9% improvement in profitability versus Industry Average (7%) and
Laggards (4%)
-- 9% improvement in revenue growth versus Industry Average (8%) and
Laggards (5%)
-- 9% improvement in net-new customers versus Industry Average (6%) and
Laggards (1% decrease)
-- 9% improvement in customer satisfaction versus Industry Average (7%)
and Laggards (2% decrease)
"Businesses thrive or fail based on their ability to identify, define,
track and act upon key performance metrics/indicators (KPIs). Executives
and line-of-business management are increasingly feeling the pressure to
establish the right KPIs to enable timelier and more accurate decisions.
The faster and more accurately KPIs can be accessed, reviewed, analyzed and
acted upon, the better chance an organization has for success. This report
is a roadmap for business management and decision makers who desire to
achieve those goals through Best-in-Class use of KPIs," said David Hatch,
Research Director of Aberdeen's Business Intelligence Practice.
A complimentary copy of this report is made available due in part by the
following underwriters: Dundas, Dimensional Insight, iDashboards, Corda,
and Actuate. To obtain a complimentary copy of the report, visit:
http://www.aberdeen.com/link/sponsor.asp?cid=4279.
About Aberdeen Group, a Harte-Hanks Company
Aberdeen is a leading provider of fact-based research and market
intelligence that delivers demonstrable results. Having benchmarked more
than 30,000 companies in the past two years, Aberdeen is uniquely
positioned to educate users to action: driving market awareness, creating
demand, enabling sales, and delivering meaningful return-on-investment
analysis. As the trusted advisor to the global technology markets,
corporations turn to Aberdeen™ for insights that drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more
about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.
© 2007 Aberdeen Group, Inc., a Harte-Hanks Company 260 Franklin Street Boston, Massachusetts 02110-3112 Telephone: (617) 723-7890 Fax: (617) 723-7897 www.aberdeen.com
Contact Information: Media Contact: David Hatch Research Director 617-854-5329 david.hatch@aberdeen.com