4 October 2007 Company announcement no. 16-07 Søndagsavisen a-s further reduces the expectations for revenue and profit for 2007 The adjustment is primarily due to lower prices, a smaller market and higher salary expenses in relation to distribution of unaddressed printed matter. Expectations for revenue in 2007 are reduced with DKK 50-100 million to DKK 1,650-1,700 million Expectations for the profit before tax in 2007 are reduced with DKK 80 million to DKK 20-40 million The company's distribution business is under severe price pressure from Post Danmark at the same time as the market for distribution of unaddressed printed matter is smaller than previously expected. Furthermore, salary costs to the distribution corps are increasing, not least due to the generally high employment in Denmark. As a direct consequence of the highly unsatisfactory development in the result of the Group's Danish distribution activities, a number of initiatives have been launched. The initiatives include among other things restructurings in the management of the Group's distribution activities, as stated in company announcement no. 15-07 on 25 September 2007. The adjustment includes one offs related thereto. Furthermore, an increasingly negative development in the market for retail advertising is showing where Søndagsavisen has lost market shares due to intensified price competition primarily from the free dailies. Søndagsavisen seeks to meet this competition by splitting Søndagsavisen's regional editions to a larger number of smaller sub-regions in order to thus be able to offer the customers a more flexible advertising pattern. Søndagsavisen's and OFiR's initiatives in the job advertisement market are overall developing according to plan. The growth in print advertisements in Søndagsavisen is higher than expected whereas the Internet advertising on OFiR is lower. Søndagsavisen a-s maintains the aim to create the leading marketplace for recruitment of vacancies. For additional information please contact Mads Dahl Andersen, CEO, phone: + 45 39 57 75 00. Yours sincerely Søndagsavisen a-s Mads Dahl Andersen CEO