SAN FRANCISCO, Oct. 5, 2007 (PRIME NEWSWIRE) -- Virgin America, the next-generation airline, today announced that it has entered into an exclusive partnership with Boing Boing TV to deliver inflight daily video reports with the same irreverent and eclectic content that has made BoingBoing.net a favorite with pop culture junkies throughout the world. The show will be free and on-demand for every guest on Virgin America through the airline's Red(tm) Inflight Entertainment system on all flights beginning in November.
"By offering Boing Boing TV's unique brand of content to Virgin America flyers, even before we begin offering broadband on our flights in 2008, we are unveiling a completely new inflight entertainment experience," said Charles Ogilvie, Virgin America's Director of Inflight Entertainment and Partnerships. "This exclusive partnership with Boing Boing TV will deliver high-quality video entertainment with a twist, just like what you would expect from Virgin America."
Boing Boing's co-editors and cyber-celebrities Xeni Jardin and Mark Frauenfelder will host the three-to-five minute video reports which will feature diverse and authentic stories that are a natural extension of the popular blog.
"Boing Boing is known for its cheeky exploration of the world through Internet culture, DIY technology and geeky curiosities. We are delighted to be working with Virgin America to introduce Boing Boing TV to its trend-setting air travelers," said Xeni Jardin, co-founder of Boing Boing and co-host of Boing Boing TV. "Through Boing Boing TV, Boing Boing is bringing its own unique approach to entertainment, just as Virgin America is changing air travel in the U.S."
The show was created in partnership with DECA (www.deca.tv), the newly announced digital entertainment studio that creates, finances, markets and distributes digital entertainment properties.
"Boing Boing TV is a great example of how DECA is rolling out new entertainment properties across multiple platforms," said Michael Wayne, CEO and Co-founder of DECA. "This partnership with Virgin America shows how new distribution channels can be used in innovative ways to deliver digital content."
About Boing Boing TV:
Boing Boing TV video will be licensed under a Creative Commons License permitting non-commercial sharing with attribution. (http://creativecommons.org/licenses/by-nc/3.0/) and can be found online at tv.boingboing.net
About Boing Boing:
Boing Boing is co-edited by Cory Doctorow, Mark Frauenfelder, Xeni Jardin and David Pescovitz. Boing Boing Gadgets is edited by Joel Johnson. By Comscore's measure, Boing Boing is among the five most-visited blogs on the web. BoingBoing.net launched in 2000, and Technorati's list of most influential blogs -- based on how many other sites link to that blog -- now places Boing Boing at #2. According to Google, more than 600,000 other sites link to Boing Boing. Forbes voted it "best of the web" among tech blogs, as did BusinessWeek. AdRants, ad exec Steve Hall's blog, said that if Boing Boing covers your ad campaign, it's gone viral. It was a 2006 Bloggies winner for Best Group Blog and Lifetime Achievement and a 2006 Webby Awards nominee. In a 2006 article, The New Yorker described Boing Boing as "a technology blog that is read by geeks the world over."
About Virgin America:
As San Francisco's hometown airline, Virgin America is a next generation low-fare carrier that will serve as many as 10 cities within a year of operation, and up to 30 cities within five years. Virgin America's brand new planes will offer a host of inventive guest features aimed at bringing a little fun back to flying -- including the most advanced personal in-flight entertainment system in the domestic airline market, mood-lit cabins, custom-designed leather seats and plugs for laptops and other portable electronic devices at every seat. To learn more about Virgin America visit: www.virginamerica.com.
The Virgin America logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=2371
About DECA:
DECA was founded in 2007 by experienced entertainment and Internet executives who previously held senior roles at Sony Pictures, ABC, and Yahoo! Music. DECA uniquely identifies, funds, markets and distributes next-generation digital entertainment properties, bridging the gap between Hollywood, Madison Avenue and Silicon Valley. Based in Santa Monica, Calif., the company is backed by Mayfield, General Catalyst, and Atomico. More information can be found at www.deca.tv