Endemol USA's Digital Channel Lazy TV to Launch on NEXT.TV

LOS ANGELES, CA--(Marketwire - October 11, 2007) - NEXT.TV™, the revolutionary new Internet television service debuting on HP consumer notebooks, today announced the addition of Endemol USA's Lazy TV™ channel, offering content from the world's largest independent production company with global hit franchises such as "Deal or No Deal," "Big Brother" and "1 vs. 100." The partnership will provide NEXT.TV users with online access to top Endemol reality, comedy, animation and game show programming from around the world.

Extending the reach of its established Lazy TV™ digital channel, Endemol will offer NEXT.TV users access to global hit shows such as: "Fear Factor," "People's Book of Records," "Fool Around With" and more. The partnership further solidifies Endemol's commitment to engage audiences with groundbreaking programming through innovative distribution platforms.

"NEXT.TV makes TV available almost anywhere with a broadband Internet connection," said Douglas Fulton, President of Entertainment for NEXT.TV. "We are excited to have Endemol bring its exciting Lazy TV™ channel to NEXT.TV viewers."

"We are excited to be working with HP and NEXT.TV to extend the distribution of our Lazy TV™ channel directly to consumers' laptops," said Jon Vlassopulos, Vice President, Digital Media, Endemol USA. "Through this partnership, we are continuing to provide fans with compelling entertainment from our vast catalog of hit global programming on all relevant digital platforms."

The NEXT.TV service will initially be available via a web update on HP consumer notebooks shipping with Microsoft Windows Vista beginning later this month. HP notebook users will be able to access NEXT.TV through HP QuickPlay™, providing customers with hundreds of on-demand television and video programs. With the ability to connect HP notebooks to televisions, users will also have the opportunity to bring the NEXT.TV experience into the living room.

Powered by IPTV pioneer DAVE Networks, NEXT.TV provides a true TV-like experience to consumer PCs while offering an unprecedented user experience. NEXT.TV brings together advertisers, content owners and viewers in an easy to use entertainment driven environment. NEXT.TV can be accessed with a wired or wireless broadband Internet connection and offers broadcast-quality content to viewers for free.

At launch, NEXT.TV will feature more than 50 channels with programming across all genres, including comedy, drama, cartoons, documentaries, movies, sports and science fiction. Channels and programs available on NEXT.TV will vary by geographic region and include programming from around the world allowing viewers to experience global television. NEXT.TV will continue adding channels and channel partners after the launch, in order to continue to provide high-quality viewing experiences to users.

Users who do not have QuickPlay on their notebooks and wish to be part of NEXT.TV beta program and be the first to sign up for NEXT.TV when available, can sign up at www.next.tv.

About Endemol USA

Endemol USA is a leading producer of television programming specializing in reality and non-scripted genres for network and cable television. The company produces the break-out hits "Deal or No Deal," "1 vs. 100," "Fear Factor," "Extreme Makeover: Home Edition" and "Big Brother." Endemol USA is a division of Endemol Holding, a prominent international content developer, producer and distributor of television and online programming. The company, headquartered in the Netherlands, has subsidiaries and joint ventures in 21 countries, including the major European markets, the U.S., South Africa, Argentina, Brazil, Mexico and Australia. Endemol Entertainment is a subsidiary of the Consortium, a conglomerate formed by Mediacinco Cartera S.A., Cyrte Found II B.V., and GS Capital Partners VI Fund.

About NEXT.TV

Developed and powered by DAVE Networks, NEXT.TV is a next generation Internet television service that combines the best of TV and the best of the Internet to deliver television and video content to PCs. Users can access NEXT.TV anywhere with a broadband wired or wireless Internet connection making mobile television a reality. For more information, please visit www.next.tv.

Contact Information: Contact: NEXT.TV Elina Heng TERPIN COMMUNICATIONS (310) 821-6100 x108 ENDEMOL USA Ayn Allen BNC | Bragman Nyman Cafarelli (310) 854-4800