Virtual World Entropia Universe Launches Blog at EntropiaGateway.com

GOTHENBURG, SWEDEN--(Marketwire - October 16, 2007) - Entropia Universe (www.entropiauniverse.com), the leading virtual world platform for online entertainment, social networking and e-commerce using a real cash economy, today launched its official blog EntropiaGateway.com (www.entropiagateway.com). The open forum will allow Entropia participants to share tips, tricks and stories, exchange information and learn about enhanced feature sets.

The blog is a robust, up-to-date site created for the players as a tool to share news and information. Managed by MindArk, guest bloggers will include key players and MindArk executives. At launch, posts include thoughts on fashion in Entropia, weather in the virtual world, tips on how to find loot, and advice for new players. Just in time for E for All, EntropiaGateway.com will keep participants current with goings-on from the convention during the week as gamers and gaming media from all over the U.S. converge for the ultimate gathering for consumers.

Players interested in blogging can submit requests to blogmaster@terpin.com.

About Entropia Universe

The heart of Entropia Universe is a distant planet named Calypso, which encompasses two continents with animal-filled wildernesses and large expanding cities that offer a variety of entertainment and social interaction for its participants. In Entropia, participants can create their own persona, or avatar, via a character-generation system, and then have the option of choosing a suitable life and virtual existence for their avatar. Characters are able to enter the evolving worlds of Entropia Universe, which are full of unexplored and uncultivated lands. Participants can join a community or even create a civilization of their own. Entropia offers a new avenue for individuals to pursue dreams, fantasies, and adventures in an astoundingly 'real' virtual universe.

Entropia Universe was launched in January 2003 and has grown to over 640,000 registered accounts from 200-plus countries. Its business model is entirely unique as the client software is free to download from the Internet and there are no monthly subscription fees. As the only virtual universe whose currency, the PED, has a fixed exchange rate of 10:1 with the US Dollar, Entropia Universe provides a means for new players to immediately start exploring and earning cash without having to deposit money. The funds acquired in Entropia Universe can easily be withdrawn into real life cash.

In December 2004, a world record for virtual property was set when an island on the planet Calypso, Treasure Island, was sold to a 22-year-old Australian by name David "Deathifier" Storey at a price of 26,500 USD. This record was entered into the Guinness Book of World Records.

In October 2005, the famous Entropia colonist Jon "Neverdie" Jacobs bought a newly discovered asteroid, situated close to the planet Calypso, at a price of 100,000 USD, thereby beating the old record. This property has now gone up in price to a staggering 1 million USD and is registered in the 2008 edition of Guinness Book of World Records as the most valuable virtual property ever.

In May 2007, five banking licenses were sold to three colonists and two "real world" banks operating on the planet Earth. The total sum for the five licenses was 404,000 USD.

In June 2007, MindArk announced the signing of a cooperation agreement with the Chinese company CRD (Cyber Recreation District) of Beijing. CRD will introduce the Entropia Universe in China, thus creating a gigantic virtual world with a turnover in the billions of USD.

Entropia Universe is a registered trademark of MindArk PE AB. MindArk supports and monitors the services and maintenance of the Entropia Universe site. MindArk PE AB began in April of 2003 in Sweden, and has expanded to have partners throughout the world. Entropia Universe was launched in 2003 and has reached over 640,000 registered accounts. For more information or to download the free Entropia Universe software please visit www.entropiauniverse.com. For more information about Entropia Universe's developer, MindArk PE AB, please visit www.mindark.com.

Contact Information: Contact: Elina Heng Terpin Communications Group (310) 821-6100 x108