Mizati Talks About Alloy Wheels and Related Economic Trends




 An Educational Series On the Specialty Automotive Equipment Industry
 and Mizati Wheel Products

 Series Article 2.3

LOS ANGELES, Oct. 30, 2007 (PRIME NEWSWIRE) -- Mizati Luxury Alloy Wheels, Inc. (Pink Sheets:MZTI) is pleased to announce the commencement of their "Investors Insight Series" to address many of the most popular information requests and questions about the Company's industry segments, general market conditions and future outlook.

This article is a continuation of the October 24, 2007 release. Grace C. Wang, Mizati's VP of Investor Relations, continued to address the questions encountered:

Q 2. What are the "Trends and Influences for the Alloy Wheels Market?"

More and more people are "Restyling" their cars, SUV's, trucks and numerous cross-over vehicles for a more personalized, unique look. These "Restyled" forms of transportation are being seen in greater numbers just about everywhere.

One of the most popular automotive aftermarket magazines, "DUB," also produces sixteen (16) DUB Auto Shows throughout the U.S. every year, where hip-hoppers and the newly licensed, youngest drivers are spending more money than any previous generation to modify their vehicles for the ultimate display of individuality. If you are not in the 18 to 35 year-old demographic, you might wonder why a growing percentage of today's young people are consistently spending a part of their hard earned paychecks on customization for their ride?

The simple answer is it is "trendy" and it is "cool."

"Restyling" a car, just like most fashion trends, is not limited by the current economic cycle. So the spending power from this surprisingly strong earnings group does not decrease because the interest rate or inflation ticks up. In no small part, this helps define the growing influx of aftermarket automotive stores throughout the U.S.

According to Hazel Chu, CEO of Mizati Luxury Alloy Wheels, Inc: "A half-dozen years ago, the Specialty Equipment Market Association (SEMA), one of the largest Automotive Aftermarket shows in North America, exhibit companies could not have their own section. Just last year in 2006, companies attending took the completed ground floor of the Las Vegas Convention Center South Hall and SEMA projects that the Wheels and Tires segment in North America will reach $11 billion in sales by 2010."

Next week we will talk about the quality control and safety concern about the products imported from outside the U.S.

About Mizati Luxury Alloy Wheels, Inc.

Mizati Luxury Alloy Wheels, Inc. ("Mizati") designs, markets, and distributes high- quality custom alloy wheels for passenger cars, sport utility vehicles, vans, and light trucks. Incorporated in 2001, the Company operates from its corporate headquarters in Walnut, California. Mizati currently markets and distributes three separate and unique brands of luxury wheels, Mizati(r), "Hero(tm)" and "Zati(tm)," through a network of 425 dealers and distributors. Mizati has achieved an average annual revenue growth rate of 102% for the past three years.

For more information about Mizati Luxury Alloy Wheels, Inc. (Pink Sheets:MZTI), visit the Company web site at http://www.mizatiwheels.com.

The Mizati Luxury Alloy Wheels, Inc. logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=3904


            

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