SAN FRANCISCO, Nov. 15, 2007 (PRIME NEWSWIRE) -- Virgin America, the next generation airline, today announced that it will partner with the newly-launched RCRD LBL on an exclusive audio channel for the airline's Red(tm) Inflight Entertainment system (IFE). RCRD LBL, the world's first online music label will be exclusively available onboard Virgin America's flights to San Francisco, Los Angeles, New York, DC, Las Vegas and San Diego.
Custom-programmed for Virgin America, the channel will showcase up and coming artists and some of the most groundbreaking talents on the scene today, including Mystery Jets, Art Brut, Cold War Kids, Justice, Matthew Dear, Grizzly Bear, Jamie Lidell and Prefuse 73. The channel will also solicit listener feedback through Red's(tm) suggestion box, in order to adapt featured content based on customer input. Also using Red's(tm) TALK feature, Virgin America guests will be able to chat and IM with each other as they hear new artists.
"The musicians featured on the RCRD LBL channel are redefining the music scene in the cities we fly to," said Charles Ogilvie, Virgin America's Director of Inflight Entertainment & Partnerships. "RCRD LBL on Red(tm) will give Virgin America's guests an exclusive first glimpse at the artists that are generating buzz from coast to coast."
Peter Rojas, RCRD LBL's CEO, stated, "RCRD LBL is all about connecting fans with the most exciting new music, and we're excited to partner with Virgin America on a channel that'll help bring our artists to an even wider audience."
RCRD LBL on Red(tm) is found on audio channel 8 on every Virgin America flight.
About Virgin America:
As San Francisco's hometown airline, Virgin America is a next generation carrier that will serve as many as 10 cities within a year of operation and up to 30 cities within five years. Virgin America's brand new planes offer a host of innovative features aimed at bringing a little fun back to flying, including the most advanced personal in-flight entertainment system in the domestic airline market, mood-lit cabins, custom-designed leather seats and plugs for laptops and other portable electronic devices at every seat. To learn more about Virgin America visit: www.virginamerica.com.
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