NEW YORK, Nov. 19, 2007 (PRIME NEWSWIRE) -- Redcats USA, subsidiary of Redcats Group, a web-driven, multi-channel retailer, celebrates the one-year anniversary of its innovative multi-brand site, OneStopPlus.com. The master website, which already combines four renowned leaders in men's and women's plus size clothing -- Woman Within, Roaman's, Jessica London, and KingSize -- will now also feature BrylaneHome, a leader in home and kitchen decor.
OneStopPlus.com has surpassed all projections and has become both the destination and the definition for full-figured women by providing an incredible selection of quality plus size clothing at value-driven prices, informative fit guides, credible and figure-friendly editorial, vibrant blogging, and sophisticated search mechanisms. Online shoppers have made it clear that they want "the most complete assortments that include hard-to-find products" and "editing tools to save them time", particularly during the holiday season. Therefore, OneStopPlus.com is taking its state-of-the-art functionality and convenience to the next level by launching a new guided navigation tool utilizing Ajax technology to enhance the user experience with seamless navigation attributes such as clothing size, price and brand. As a result, OneStopPlus.com continues to be responsive to the desires and needs of its consumers who want the single largest selection of women's clothing in sizes 12W to 44W, men's clothing in sizes up to 10XL, home and kitchen products, and the utmost in selection, service and sensibility.
"We launched OneStopPlus.com a year ago as the first and largest online fashion mall of its kind, providing a one-stop shopping experience for the plus size clothing audience," said Eric Faintreny, Chairman and CEO of Redcats USA. "Based on its success and responding to consumer feedback, we are now adding home and kitchen products from BrylaneHome to make it easier for our customers to satisfy all their style needs in one place. With our guided navigation technology, we once again set the standard for enhancing the customer shopping experience."
OneStopPlus.com continues to create a unique connection with the plus size clothing community through an alliance with Nancy Nadler LeWinter, the Publication Director and founder of Mode Magazine, and through a lively blogging environment.
"We have been extraordinarily gratified by the user response to OneStopPlus.com. It has become the favorite site for so many women and they have said they love the merchandise, appreciate the convenience, and respect the tone," said Antoine Menet, Vice President/Brand Manager for OneStopPlus.com. "Our one-year anniversary takes the site to the next level of merchandise and technology. We expect our new guided navigation tool to quickly become a true shopping partner for our customers."
Moving forward, Redcats USA will continue to focus on expanding product selection, as well as consistently improving the customer experience through cutting-edge technology and relevant content.
Visit OneStopPlus.com today: http://www.onestopplus.com
About Redcats USA
Redcats USA is a multi-channel home shopping leader with eleven well-known brands in its portfolio: Chadwick's, metrostyle, Woman Within, Jessica London, Roaman's, La Redoute USA, KingSize, BrylaneHome, BrylaneHome Kitchen, The Sportsman's Guide and The Golf Warehouse. Redcats USA offers a wide range of value and quality driven merchandise categories, including missy apparel, men's and women's plus-size apparel, home and lifestyle products, and outdoor gear.
About Redcats Group
Redcats USA is a division of Redcats Group, a global leader in Home Shopping for apparel and home furnishing. Drawing on a multichannel network combining catalogues, e-commerce and stores, Redcats Group generated 4.33 billion euros of sales in 2006 with 17 brands in 28 countries and a staff of 20,000 associates. Sales are split between France (46.4%), USA (27.5%) and the rest of the world (26.1%). Redcats Group is a PPR Company. For any further information: http://www.redcats.com.
Pat Cross, Vice President, PR & Communications
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