Mac Developer Alykhan Jetha Urges Apple to Reject Lure of Enterprise Computing

TORONTO--(Marketwire - December 13, 2007) - Drawing comparisons between Microsoft Corp. and Apple Inc., independent Mac developer Alykhan Jetha is urging Apple to stick to its knitting in the small business and consumer markets, and leave the large enterprise market to the "PC society that has stalled out on innovation." Jetha is the CEO of Marketcircle Inc., makers of Daylite and Billings business software for the Mac.

"If Apple has to worry about keeping slow-moving enterprises happy, it cannot innovate and thus it cannot have success," states Jetha. "Just look at how much effort and work Microsoft has to put into maintaining all kinds of backwards compatibility. It's a ball and chain that will render Apple as 'just another tech company' should it decide to chase the enterprise market."

U.S. Small Business Administration Statistics show that small businesses account for half of U.S. non-farm real gross domestic product, and have generated 60 to 80 percent of the net new jobs over the past decade. In the U.K., small businesses employ more than 58 percent of the private sector workforce, according to statistics from the Federation of Small Businesses. Jetha says that much like Apple, the job of small business "is to run circles around the large enterprises and push innovation -- and the economy -- forward."

"The irony in all of this," adds Jetha in his blog, "is that Apple is actually getting into the enterprise... This trend is driven by the users who first experience Apple's ease of use via an iPod or increasingly via an iPhone, who then take a very small risk and buy a Mac.

"It used to be that employees in the lower rungs of the food chain would try to bring Macs into various businesses -- big and small. They would inevitably get shot down by IT staff or their bosses. We know this because Daylite was often an accomplice in this kind of maneuver. Now the tables are turned, it is the high level execs that are experiencing Apple's ease of use and those execs are demanding Macs (and thankfully, Mac business software)."

Despite Apple's wins in the executive suites of large enterprise companies, Jetha reiterates, "You can't innovate when you cater to dinosaurs."

Jetha's blog entries on this topic are at: http://www.marketcircle.com/blog/?p=65 and http://www.marketcircle.com/blog/?p=64. The RSS feed for his blog is: http://www.marketcircle.com/blog/?feed=rss2&cat=4.

About Marketcircle Inc.

Marketcircle Inc., the Mac business software company, develops award-winning business applications for Mac OS X, including Daylite productivity management software, Daylite Mail Integration Module (DMI), and Billings, a practical time billing and invoicing application. Incorporated in 1999, Marketcircle Inc. is located in Toronto, Canada, with partners worldwide. In October, Billings 2.5 earned a 2007 MacUser UK Award for "Business Software of the Year" from the magazine's editorial staff.

Copyright © 2007, Marketcircle Inc. All rights reserved. Daylite and Billings 2 are trademarks of Marketcircle Inc. All other trademarks are the property of their respective owners.

Contact Information: For an interview with Mr. Jetha or to request Marketcircle product review information, please contact: Jill McCubbin Communications Strategist, market2world communications inc. Email: Phone: +1 613 256-3939