WARREN, R.I., Dec. 20, 2007 (PRIME NEWSWIRE) -- Email marketers have begun to submit their entries for MarketingSherpa's third annual Email Marketing Awards. MarketingSherpa Inc., a research firm publishing case studies and benchmark guides for marketing professionals, will announce the winners of its Email Marketing Awards on February 26, 2008, at MarketingSherpa's Email Summit '08 in Miami, Florida.
"Last year we had a huge number of interesting email campaigns submitted, and it looks like this year there will be even more," said Eric Stockton, MarketingSherpa Vice President. "As a research company, we love discovering the many different, and sometimes very sophisticated, ways people are utilizing email in their marketing programs."
The 2008 Email Marketing Awards entry categories, each of which will have B-to-B and B-to-C winners, include:
- Best Email Opt-in Campaign
- Best Email Newsletter for Marketing Purposes
- Best Promotional Blast -- Direct Sale or Lead Gen Offer
- Best Single Welcome Letter (to New Subscribers)
- Best Automated Series (Auto Responder)
- Best Triggered Personalized Email
- Best Postcard-Style Campaign
- Best (or most dramatic) test you learned from
- Best Non-Email Opt-in Messaging
- "Other" for entrants who don't fit into the above categories
- And, depending on the entries, additional categories to be defined by MarketingSherpa
The deadline for entries is Friday, January 11. More info and entry forms are available at: http://3rdAnnualEmailAwards.MarketingSherpa.com. There is no entry fee this year, courtesy of the Email Summit sponsors. The gala banquet, where the awards will be announced, is courtesy of ExactTarget.
Winners will be announced and awarded on the final day of MarketingSherpa's Email Summit, at the InterContinental Hotel in Miami, Florida, in front of an estimated 800 marketing professionals. Winners will receive engraved glass "Summits" along with a hotlinked profile in MarketingSherpa, which is read by more than 237,000 weekly subscribers.
Last year's top winners of MarketingSherpa's Email Marketing Awards included: Air Miles (Canada), Ariad, Olympus, ESCO, Greenbrier, Hotel Indigo, RSA, Sprint, Intevation, Mutual of Omaha, MyFax, Nick.com, On the Record Online, OnStar, Red Motorazr, RoadRunner Sports, SAS, VistaPrint, and Voltimum.
About MarketingSherpa
MarketingSherpa (http://www.marketingsherpa.com) is a research firm publishing practical case studies and benchmark guides for its 237,000 weekly readers in the marketing profession. Topics covered include practical how-to and exclusive data and proven tactics in business-to-business marketing, ecommerce marketing, email marketing, search marketing, telemarketing, media relations, landing page design, marketing measurement and online subscription marketing. The firm also operates six annual summits attended by thousands of marketers. MarketingSherpa, along with MarketingExperiments and InTouch, is part of the MECLABS Group.
The MarketingSherpa logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=4552