AMHERST, N.Y., Jan. 8, 2008 (PRIME NEWSWIRE) -- HealthSport, Inc.(OTCBB:HSPO), a fully integrated developer, manufacturer and marketer of branded nutritional supplements in a one-of-a-kind edible film strip delivery system, announced today that Drug Fair Group, a NJ based drugstore chain, has purchased Enlyten(tm) PediaStrips(tm) (http://pediastrips.com) to be carried in their stores beginning in mid January. PediaStrips(tm) are designed to deliver electrolytes to children who are at risk for dehydration due to vomiting or diarrhea.
"Adding Drug Fair Group to our growing list of retailers for our Enlyten PediaStrips brand is right in line with our strategic plan as we enter into the New Year," stated Gary Thomas, HealthSport's V.P. of Sales. "Drug Fair's customer-focused philosophy, which offers service, quality, value, and selection along with new and exciting merchandise -- priced right when you want it -- makes PediaStrips a nice addition to their current product offerings."
Drug Fair Group, Inc., the 22nd largest drug store chain in the United States, operates 53 pharmacy and general merchandise stores in northern and central New Jersey under the Drug Fair (www.drugfair.com) and Cost Cutters (www.costcuttersonline.com) banners. An affiliate of Sun Capital Partners, Inc. ("Sun Capital"), a leading private investment firm specializing in leveraged buyouts of market-leading companies, acquired Drug Fair in November 2005.
About Enlyten PediaStrips
Enlyten(tm) PediaStrips(tm) (http://pediastrips.com) rapidly dissolve in the mouth and deliver the active ingredients through the oral mucosa. PediaStrips contain permeation enhancers, which increase electrolyte absorption in the oral mucosa, bypassing absorption through the child's ailing digestion system. In the past, electrolyte replacement has only been available as a liquid rehydration solution. Children who are ill may struggle to drink these products due to large recommended doses or because they dislike the taste.
In addition, Enlyten PediaStrips deliver essential electrolytes to children without sugar or other non-essential additives, an important feature for parents. Enlyten PediaStrips will bring an exciting change to a relatively stagnant retail category, monopolized by liquid rehydration solutions. Retailers want to attract moms within all product categories, and PediaStrips offer an innovative product that will drive sales.
PediaStrips provide a unique, easy way to give children electrolytes without fluid, which allows children to choose any beverage they prefer. Parents can feel good because they know kids are getting the electrolytes they need, even if they only drink water. PediaStrips comes in three great flavors: berry, orange, and grape.
About HealthSport, Inc.
HealthSport Inc. (www.healthsportinc.com) is a fully integrated developer, manufacturer and marketer of unique and proprietary branded and private label edible film strip nutritional supplements and over-the-counter drugs. The Company owns two subsidiaries -- Enlyten, Inc. and InnoZen, Inc. Enlyten was created to market and distribute HealthSport's products. InnoZen (http://www.innozen.com) is the preeminent developer, formulator, and manufacturer of edible film strips that deliver drug actives through buccal (between the cheek and gum) absorption. InnoZen's proprietary edible film strip delivery technology is superior to any other competitive edible film strip currently on the market. InnoZen has five patents pending and has developed numerous trade secrets which it incorporates into the development and manufacturing process of its edible film strips.
Forward-looking statements in this release are made pursuant to the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to certain risks, and uncertainties and actual results could differ from those discussed. This material is information only and is not an offer or solicitation to buy or sell the securities.