TORONTO, Feb. 4, 2008 (PRIME NEWSWIRE) -- Logica Holdings, Inc. (OTCBB:LGHL) and its subsidiary Anne's World, announced today that they have reduced membership fees for their groundbreaking children's website (www.annesdiary.com) from $12.95 per month to $4.95 per month. This premium service offers girls aged 6 - 14 access to the first biometrically-secured social networking site for children, featuring a secure chatroom, personal interactive diary, games, book club and homework help.
"More parents can now take advantage of this service and know that their daughters are enjoying a safe, educational environment for less than 17 cents per day -- a small price to pay for the safety of our children," said Pino Baldassarre, Chief Executive Officer of Logica Holdings, Inc. "This considerable reduction in membership fees has been made possible due to the popularity of the website since its initial Canadian launch in November 2007. Since then, interest in the website from both the media and the public has meant that our initial costs for suppliers and technology partners have already been recouped, leaving us in a position where we are able to offer this important tool to children at a far reduced subscription price," Mr. Baldassarre said.
"By reducing our subscription fees further, we are hopeful that we will be making this a fun and important site available to an even broader range of families," said Ms. Emily Want, Chief Executive Officer of Anne's World. "Online safety is our central focus and we will continue to work towards a solution which enables children around the world to learn, have fun and to communicate in a secure environment," Ms. Want added.
A $4.95 monthly subscription to Annesdiary.com includes the presentation Welcome Kit featuring a personal Fujitsu fingerprint reader and a copy of the 'Anne of Green Gables' novel. Once enrolled on the site, users have access to all of the features in their secure room, including the chatroom, message center and an online diary. Subscribers may also purchase an annual membership for an upfront fee of $49.95. This membership option includes a printed copy of the child's diary at the end of the school year.
ABOUT ANNESDIARY.COM (www.annesdiary.com)
Through a licensing agreement with Anne's World, Annesdiary.com is the world's first secure social networking site for children. Protected by leading-edge biometric technology in the form of a fingerprint reader, Annesdiary.com is an interactive world in which young people inspired by the stories of Anne of Green Gables are encouraged to explore their own creativity. In partnership with Fujitsu Limited, Novell Technologies and 123ID, Anne's Diary is setting new standards in online safety for children.
ABOUT LOGICA HOLDINGS, INC. (www.logicaholdings.com)
Logica Holdings, Inc. is a company whose primary focus is in the e-commerce and information technology sectors. The current configuration of held companies reflects a common theme: the growing global market for social networking and downloadable entertainment content. This is the essential idea behind the entities that are currently part of Logica Holdings, which include Plays On the Net, a comprehensive and global online guide to theater, Anne's World, licensee of Annesdiary.com, the world's first secure social networking site for girls ages 6-14, and Curtain Rising, a user-friendly search engine which will enable theater-goers to locate productions, venues and information with ease.
Safe Harbor Statement
This press release may include forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements related to anticipated revenues, expenses, earnings, operating cash flows, the outlook for subsidiary markets and the demand for its products. Forward-looking statements are not guarantees of future performance and are inherently subject to uncertainties and other factors which could cause actual results to differ materially from the forward-looking statement. Such statements are based upon, among other things, assumptions made by, and information currently available to, management, including management's own knowledge and assessment of the Company's industry and competition. The Company refers interested persons to its most recent Annual Report on Form 10-KSB and its other SEC filings for a description of additional uncertainties and factors, which may affect forward-looking statements. The company assumes no duty to update its forward-looking statements.