NEW YORK, NY--(Marketwire - February 5, 2008) - An Election 2008 study by Experian Consumer
Research suggests that Republicans, from ultra conservative to moderate
voters, are trending toward greener attitudes and behaviors about politics
and the environment. In contrast, Democrats are maintaining a higher
percentage of voters who think and act "green" and who are on the fence
about key green issues.
Download the free political profile and geographic study about these green
voter personas:
http://www.smrb.com/?c=Political+Personas
Or text "GREENVOTERS (space) (your e-mail address)" to 95495.
Chris Wilson, president of Experian Consumer Research, said identifying and
understanding how green voters are is politically advantageous in 2008.
"Candidates, political parties and consultants need to know the difference
between voters who act green and those who think green in order to target
and deliver messages to green voters," said Wilson. "For example, ultra
conservatives and mild Republicans care about recycling and are worried
about pollution. Un-involved conservatives and left out Democrats are not
interested in the 'green' movement. So, having this type of political
intelligence could tip the election scale one way or another, especially
in greener cities."
Watch Ken Treske with Experian speak about how political candidates and
consultants can leverage green political database services in 2008:
http://www.youtube.com/watch?v=4zR40CoRjQY
PoliticalPersonas is a segmentation system designed to identify unique
groups of American adults by political outlook and behavior.
The personas segmentation is based on more than 100 of the most politically
discriminating facts and insights measured on the American population
including voter registration, party affiliation, attitudes, opinions and
geography.
Moreover, PoliticalPersonas identifies 10 discrete segments of adults. The
segments are divided into registered and unregistered voter groups. Among
registered voters, there are eight segments separated by party affiliation.
Additionally, there are two separate segments identifying unregistered
voter groups.
Detailed analysis of the motivations that drive today's voters, segmented
into ten voter types include the following:
-- Unconnected & Unregistered, Informed But Unregistered
-- Super Democrats, Left Out Democrats, Conservative Democrats
-- On The Fence Liberals, Green Traditionalists
-- Mild Republicans, Uninvolved Conservatives, Ultra Conservatives
Experian Consumer Research (ECR) is ranked one of the fastest growing
market research companies by Jack Honomichl, the leading market research
authority. ECR, a part of Experian, is comprised of Simmons, a full
service, consumer research organization that has been The Voice of the
American Consumer for more than 50 years.
Contact Information: Contact:
Valerie Jennings
816.221.1040