A.G. Lafley, CEO of P&G, to Reveal his Secret to Game-Changing Innovation

BOSTON, MA--(Marketwire - February 11, 2008) - A.G. Lafley, Chairman of the Board & CEO of P&G, will discuss The Art and Science of Game-Changing Innovation in front of hundreds of leading innovators, R&D, product development and marketing professionals at PDMA & IIR's 6th Annual Front End of Innovation conference (www.frontendofinnovation.com), May 19-21, 2008 at the Boston World Trade Center and Seaport Hotel. The Front End of Innovation is the industry's leading event focusing on the "front end" or discovery portion of the innovation process.

During this groundbreaking presentation, A.G. Lafley will share insights on how integrating a reliable systemic approach to innovation in every part of an enterprise can produce game-changing results. He will draw from his 31 years of leadership experience, including seven years as P&G CEO during which he has led a dramatic business turnaround.

He will draw lessons from his new book, "The Game-Changer," co-authored with professor and consultant Ram Charan. He will illustrate how a motivating purpose, stretching goals, clear strategic choices, unique core strengths, enabling structures and systems, inspiring leadership, and a courageous, connected culture combine to create an innovation-centered organization that delivers consistent, sustained growth. Mr. Lafley is broadly recognized as a game-changing leader. Among his many accolades, he was named 2006 CEO of the Year by Chief Executive magazine. He serves on the boards of GE and Dell.

Joining A.G. Lafley at this event is an impressive speaker line-up that includes Peter Guber, Günter Pauli, Janine Benyus, Deborah Ancona, Ray Kurzweil, Dean Kamen and top executives from IBM, Dow Corning, Staples, The Clorox Company, Hewlett Packard, Kraft Foods, McNeil Pharmaceuticals, Motorola, Michelin Americas, Starbucks, GE, Intel, Bank of America, General Mills, PepsiCo, FortuneBrands, Kimberly-Clark, Unilever, Google, Allstate, WD-40 Company, Microsoft and many others. They will be covering the importance of innovation for growth during difficult economic times. Key topics include: Green Innovation, Generating Breakthroughs. Open Innovation, Service Innovation, Workspace Design, Business Model, Innovation in Mature Markets & Corporate Responsibility. Click here to download the agenda or visit www.frontendofinnovation.com.

Contact Information: For Further Information, Please Contact Anastasia Ioannou Marketing Manager Institute for International Research Phone: 212-661-3500 x3290 Press is welcome, please submit your request to attend to .