Peter Sederowsky appointed CEO of Casablanca Gaming Group


Solna, Sweden (25 February 2008). Peter Sederowsky has been appointed CEO of
Casablanca Gaming Group AB. He last held a position as CEO of Paradox
Entertainment Inc. 
    
  Entraction holds 57% of the shares in Casablanca Gaming Group AB, which
operates the gaming sites 24hPoker and Martinspoker via subsidiaries in Malta.
Casablanca Gaming Group was formed in 2007 when the gaming site operation of
the Entraction group was merged with Epicure Ventures. 

Peter Sederowsky has large experience of Internet businesses and has previous
been working chairman of the board of the auction sites Bidlet and QXL, the
dating site Lovesearch and the contact lens site Lensway. He has a unique
experience of board work in companies listed on London Stock Exchange,
Frankfurter Neuer Markt, AIM as well as several companies listed on Swedish
Nordic Growth Market. 

"We are very pleased with having recruited Peter Sederowsky to our Group. His
international experience and drive makes him a strong leader of Casablanca
Gaming Group", says Börje Fors, chairman of the board of Entraction Holding AB. 

Casablanca Gaming Group is an investment group targeting the operating segment
of the online gaming industry and its purpose is to make use of business
opportunities in the present market consolidation. 

"I find the consolidation of the online poker industry and Casablanca Gaming
Group's strategy to add more international brands to the Group attracting.
Moreover I want to contribute to the subsidiary Casagaming's expansion in the
global gaming industry", says Peter Sederowsky. 


For more information, please contact:
Börje Fors, Chairman of the Board, +46 708 282599
Pia Rosin, Corporate Communications Director, Entraction, +46 70 753 22 46 
Peter Sederowsky, CEO Casablanca Gaming Group, +46 73 5000 502
 
About Entraction Holding AB
Entraction Holding AB is a Swedish-registered gaming group that develops
proprietary software systems for online gaming through its subsidiaries and
operates one of the world's largest poker networks. The poker network is
operated by subsidiaries on Malta that are licensed to market and conduct their
own gaming activities and to deliver gaming services to partners in the poker
network. 

The Entraction Group offers its partners software systems for poker, sports
betting and casino, access to the poker network and a range of peripheral
services such as website design, gaming licenses, operation, payment systems,
promotional tools and 24/7 support. Partners can choose between an integrated
solution containing a customized mix of different products or a turnkey
solution in which the partner is responsible only for marketing. 

Entraction Holding AB is listed on the First North marketplace of the OM X
Nordic Stock Exchange and has approximately 8 500 shareholders.
www.entraction.se 
 
About Casablanca Gaming Group
Casablanca Gaming Group AB (name is in the process of being changed from Gaming
Productions AB) is a gaming group targeting the operator segment. The company's
subsidiary Casagaming Ltd in Malta operates the gaming sites 24hPoker,
Martinspoker, Staffpoker, Norpoker and Danepoker. The sites are among the best
known gaming sites in Scandinavia and offer poker, sports betting and casino.
Casablanca Gaming Group AB is part owned by Entraction (57%) and by Epicure
Ventures (43%). www.casablancagaminggroup.com 

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