LOS ANGELES, March 3, 2008 (PRIME NEWSWIRE) -- Mizati Luxury Alloy Wheels, Inc. (Pink Sheets:MZTI), an importer wholesaler of high-quality luxury alloy wheels, announced the hiring of an outside sales team to help penetrate new markets and increase market share.
The strategy of utilizing an outside sales force is in line with the Company's organic growth model. An outside sales team will allow Mizati to develop a presence in new markets or expand its presence in existing markets. This initiative is national in scope and is expected to improve top-line growth.
The new sales force is concentrated in regions that are relatively unsaturated or completely untapped with Mizati wheels. This should allow for market penetration based on the Company's strong brand name and competitive pricing. The East Coast market presents Mizati with a tremendous opportunity for expansion.
"An outside sales force will allow us to effectively capture market share in areas where we currently do not have a strong presence," said CEO Hazel Chu. "Increasing brand awareness as a result of advertising and marketing efforts coupled with our outside sales team should really help drive our organic growth."
About Mizati Luxury Alloy Wheels, Inc.
Mizati Luxury Alloy Wheels, Inc. ("Mizati") is an innovative, fast-growing designer and importer wholesaler of custom luxury alloy wheels for passenger cars, sport utility vehicles, vans and light trucks. Mizati currently markets and distributes three separate and unique brands of luxury wheels, Mizati(c), Hero(tm), and Zati(tm) through a network of 425 dealers and distributors. Mizati's mission is to be the premier brand and designated source for high-quality, value-priced wheels, rims, and automotive accessories.
For more information about Mizati Luxury Alloy Wheels, Inc. (Pink Sheets:MZTI), visit the Company Web site at http://www.mizatiwheels.com.
The Mizati Luxury Alloy Wheels, Inc. logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=3904
"SAFE HARBOR" STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995: Any statements that are not historical facts contained in this release are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. It is possible that the assumptions made by management for purposes of such statements may not materialize. Actual results may differ materially from those projected or implied in any forward-looking statements. Such statements may involve risks and uncertainties, including but not limited to those relating to product demand, pricing, market acceptance, the effect of economic conditions, intellectual property rights, the outcome of competitive products, risks in product development, the results of financing efforts, the ability to complete transactions, and other factors discussed from time to time in MZTI Securities and Exchange Commission filings. MZTI undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made.