IRVINE, Calif., March 12, 2008 (PRIME NEWSWIRE) -- Lantronix, Inc. (Nasdaq:LTRX) today announced its new, award-winning Premier Partner Program which is designed to promote strong business relationships and help partners grow their Lantronix business. Validating the program's commitment and strength, Lantronix has been recognized by VARBusiness as one of North America's top information-technology (IT) vendors. Of the hundreds of vendor program entries reviewed for its 14th Annual Partner Program Guide, VARBusiness selected Lantronix as one of only ten Silver 5-Star winners in three of the six categories -- Partner Profitability, Marketing Support, and Communications.
Designed to make partners more competitive and profitable, the new Premier Program includes a points-based system that rewards partners for their loyalty and commitment to Lantronix. Partners can earn points and increase their profitability on Lantronix sales by participating in events such as quarterly web trainings, or by implementing marketing programs on Lantronix solutions. The program also offers product training, extensive technical and marketing support, lead referrals, regular partner communications, a dedicated sales and support team, and a partner-exclusive web site.
"Lantronix new Partner Program is a direct response to feedback from our partners. It rewards their commitment to Lantronix and helps them improve their revenues and profits," said Brad Painter, vice president of worldwide sales. "As a true channel-orientated organization, we understand the need to support all levels of partners therefore, we have enhanced our program to offer important business benefits including the opportunity to tap into our large customer base, leverage marketing investments, and expand product portfolios with Lantronix's extensive line of award-winning networking solutions. As Lantronix continues to offer more software applications, strong relationships with our partners will be essential. This program allows us to work closely with our partners and make it even easier for them to sell Lantronix solutions. Furthermore, earning VARBusiness' Silver 5-Star rating in three crucial categories, including partner profitability, is an important validation of our approach to making our partners successful."
The Premier Partner Program offers two tracks: Data Center Management & Control and Device Enablement. Within each track there are three tiers (silver, gold, and platinum) offering progressively increasing benefits and profitability to the partner.
For more information or to take advantage of Lantronix new Premier Partner Program, please visit: http://www.lantronix.com/partners/premier.html.
About Lantronix
Lantronix, Inc. (Nasdaq:LTRX) is a global leader of secure communication technologies that simplify remote access, management, and control of virtually any electronic device. Our innovative solutions enable businesses to make better decisions based on real-time information and help gain a competitive advantage by generating new revenues streams, improving productivity and increasing efficiency, and profitability. Easy-to-integrate and deploy, Lantronix product families include: DeviceLinx(tm) -- remote connectivity and control solutions for electronic equipment via the Internet; ManageLinx(tm) -- powerful application services platform providing secure remote access to firewall-protected equipment; and SecureLinx(tm) -- secure, remote management for IT equipment over the Internet. With more than 20 years of networking experience, Lantronix solutions are used in every major vertical market including security, industrial and building automation, medical, transportation, retail/POS, financial, government, consumer electronics/appliances, IT/data center, and pro-AV/signage. The company's headquarters are located in Irvine, Calif. For more information, visit www.lantronix.com.
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