WARREN, R.I., March 12, 2008 (PRIME NEWSWIRE) -- MarketingSherpa Inc., a research firm publishing case studies and benchmark guides for marketing professionals, announced a call for speakers for its 5th annual B-to-B Demand Generation Summit to be held in Boston and San Francisco. The Boston event, October 5-7, 2008, will be held at the Seaport Hotel. The San Francisco event, October 26-28, 2008, will be held at the Palace Hotel.
Marketers are invited to propose presentations and case studies to the world's top 550 B-to-B marketers. Agencies can propose client case studies or joint presentations. The speaker's proposal form can be found at: http://s-7h52i-36569.sgizmo.com. The deadline for submissions is April 11.
MarketingSherpa is especially interested in receiving submission on the newest methods of B-to-B search marketing that have been proven to work and increase demand through the following types of programs:
* Sales lead generation, lead nurturing, and lead qualification * Multinational/international demand generation * B-to-B email * Paid search advertising * SEO * Public relations * Word-of-mouth/buzz marketing * Print advertising * Trade shows * Webinars and white papers * Direct mail * Advanced lead qualification
Proposals may also be submitted for advanced expert training sessions on a particular tactic featuring scientific or statistical data, test results from real-life campaigns and creative samples.
"Having over 500 of the top B-to-B marketers as a captive audience is a great opportunity for the industry to share their successful demand generation strategies and come away with tactics to keep ahead of the competition," said Eric Stockton, MarketingSherpa President. "In previous years, we have had many notable companies, including Unisys, Oracle, Adobe and Novell, and we hope to continue that tradition this year and feature new organizations as well."
The speaker's proposal form can be found at: http://s-7h52i-36569.sgizmo.com. The deadline for submissions is April 11.
To learn more about the B-to-B Demand Generation Summit in Boston and San Francisco, visit http://www.sherpastore.com/demgensumew.html?9679&sub=b2bsmt1
About MarketingSherpa
MarketingSherpa (http://www.marketingsherpa.com) is a research firm publishing practical case studies and benchmark guides for its community of marketers and thousands of weekly case study readers. Topics covered include practical how-to and exclusive data and proven tactics in business-to-business marketing, ecommerce marketing, email marketing, search marketing, telemarketing, media relations, landing page design, marketing measurement and online subscription marketing. The firm also operates six annual Summits attended by thousands of marketers. MarketingSherpa, along with MarketingExperiments and InTouch, is part of the MECLABS Group.
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