Sampo's P&C insurance subsidiary If acquires a Russian insurer


SAMPO PLC		STOCK EXCHANGE ANNOUNCEMENT 14 March 2008 at 9:10 am 


SAMPO´S P&C INSURANCE SUBSIDIARY IF ACQUIRES A RUSSIAN INSURER                  

Sampo's P&C insurance subsidiary If has signed an agreement to acquire SOAO     
Region, a Russian insurance company. SOAO Region's main focus is motor insurance
with approximately EUR 23.7 million of premium income. The acquisition price    
will be within the normal valuation range for similar transactions in the       
insurance industry and the goodwill from the transaction will be insignificant  
in relation to If's annual profits.                                             

The acquisition is conditional upon the approval of the Russian Insurance       
Regulatory and the Russian Anti-Monopoly authorities.                           


SAMPO PLC                                                                       

Maria Silander                                                                  
Press Officer                                                                   
tel. +358 10 516 0030                                                           

For additional information, please contact:                                     
Timo Vuorinen                                                                   
Head of BA Baltic and Russia                                                    
tel. +358 10 514 3887  
                                                         
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Financial Supervision                                                           
Insurance Supervisory Authority                                                 
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