myDIALS Announces Partnership With Evolving Collaborations

LAFAYETTE, CO--(Marketwire - March 31, 2008) - myDIALS, a company pioneering a new industry standard in operational performance management, today announced a partnership with Evolving Collaborations, a consulting firm focused on performance improvement for multi-tier distribution channels. "Performance Modules for Channels and Distributors" include embedded knowledge and best practices from Evolving Collaborations, as well as analysis and visualization of distribution channel metrics from myDIALS. myDIALS is the first performance management solution to effectively link and immediately present operations and business performance metrics as they change. Delivered as Software as a Service (SaaS), myDIALS provides an interactive display for consistent, timely analysis of Key Performance Indicators (KPIs). The partnership enables manufacturing and process customers to leverage industry best practices and obtain trusted, relevant metrics for improved understanding, analysis and tuning of channel effectiveness.

"Because it's tracked via different processes, templates and tools, channel and sales data tends to be dispersed and difficult to consolidate into one, easy-to-read location," said Linda Moffat, Chief Collaborator, Evolving Collaborations. "myDIALS enables all levels of management to access and interpret quantitative data to assist in diagnosing the root cause of channel issues and validating decisions. With myDIALS' new modules, users can identify the most effective distribution channels and areas for improvement, as well as determine ROI on marketing programs. On top of that, our customers receive value quickly, as the hosted solution can be rapidly deployed and configured for a specific environment."

myDIALS Modules encapsulate pre-defined knowledge of processes, roles, metrics, KPI calculations, alert conditions, diagnosis information and suggested corrective actions. The myDIALS Performance Modules for Channels and Distributors help executives and managers pinpoint key drivers of direct sales, channel productivity and growth. Metrics -- such as revenue and growth by product line, supplier or vendor; field promotion effectiveness; sales coverage; forecasts and pipeline -- are presented with contextual information and guided diagnosis, enabling users to sustain optimal effectiveness over time by monitoring the right KPIs and referencing the knowledge base for better understanding and consistency of behavior. myDIALS Performance Modules for Channels and Distributors can be deployed as packaged solutions, or in conjunction with improvement consulting delivered by Evolving Collaborations.

"Many companies in the manufacturing and process industries utilize multiple distribution channels to take their products to market. Evolving Collaboration's significant experience in channel optimization aligns extremely well with myDIALS' visualization and analytics to address an important aspect of operational performance for our target customers," said Wayne Morris, CEO, myDIALS. "Through this partnership, customers benefit from the combination of myDIALS' hosted solution, the pre-defined modules and performance improvement methodology, as well as consulting from Evolving Collaborations."

Through the Global Partner Program, partners gain a new annuity revenue stream and can ensure sustainable performance improvement among their client base, while clients can leverage the partners' best practices to enhance their performance improvement initiatives.

Upcoming Webinars

On April 2 and April 9, 2008, myDIALS CEO Wayne Morris and Evolving Collaborations will be presenting 30 minute webinars on monitoring and managing partners' performance. Participants can register via the following links:

April 2, 2008: 11:00 a.m. MT
http://www.readytalk.com/ev.php?id=flhu3rp5

April 9, 2008: 11:00 a.m. MT
http://www.readytalk.com/ev.php?id=ay9t947f

About Evolving Collaborations

Evolving Collaborations works with companies who utilize partners and sales channels as part of their overall business strategy. With a proven methodology to uncover the root cause of issues, Evolving Collaborations helps companies streamline and optimize their resources, while improving partner and channel sales performance. Evolving Collaborations' best practices, coaching and strategy development enable partnerships to be more productive, driving revenue and partner loyalty. Evolving Collaborations works with companies on a project basis or as an ongoing extension of their staff. With over 20 years of experience in executive sales, marketing, consulting, business partnership creation and channel management, Evolving Collaborations executives have held positions with Gartner, IBM, Ingram Micro, Time Trend and Informatica. They have consulted or worked with companies like SAP, PeopleSoft, PWC, Microsoft, Business Objects and Qwest. Visit www.evolvingcollaborations.com for more information.

About myDIALS

myDIALS is pioneering a new industry standard in operational performance management with real-time Key Performance Indicator (KPI) visualization that combines operations and business performance metrics. Offering unparalleled usability for decision makers, the hosted software solution extracts real-time metrics and calculates KPIs and associated Key Performance Drivers (KPDs) across all business roles, processes and value streams. In conjunction with its partner ecosystem, myDIALS delivers embedded vertical industry and value stream expertise, as well as improvement methodologies and guided diagnosis to help customers gain a deeper understanding of the factors that fuel their business. With myDIALS, customers can quickly resolve operational issues and capitalize on opportunities, while maximizing the value of their existing environment. Visit www.mydials.com for more information.