LOS ANGELES, March 31, 2008 (PRIME NEWSWIRE) -- Mizati Luxury Alloy Wheels, Inc. (Pink Sheets:MZTI), an importer wholesaler of high-quality luxury alloy wheels, attended Hot Import Nights (HIN) at the LA Convention Center in front of a record crowd.
Mizati's brand awareness campaign spans all facets related to its target market and is not limited to just automotive or wheel related venues. The Company reached out to both car enthusiasts and music lovers at HIN. The Mizati brand was showcased on the main stage by a local hip-hop MC. One of the Mizati models distributed promotional items to a record crowd as the Mizati name was creatively weaved into song lyrics by the performer. In addition, Mizati announced the winner of a promotional rim giveaway on stage.
"We have developed an aggressive and targeted brand awareness strategy," said CEO Hazel Chu. "HIN Los Angeles presented us with a unique opportunity to enhance the Mizati brand in front of twenty thousand people that are all part of our target audience. We utilized multiple channels to promote the brand and believe that this was a well executed initiative."
About Mizati Luxury Alloy Wheels, Inc.
Mizati Luxury Alloy Wheels, Inc. ("Mizati") is an innovative, fast-growing designer and importer wholesaler of custom luxury alloy wheels for passenger cars, sport utility vehicles, vans and light trucks. Mizati currently markets and distributes three separate and unique brands of luxury wheels, Mizati(c), Hero(tm), and Zati(tm) through a network of 425 dealers and distributors. Mizati's mission is to be the premier brand and designated source for high-quality, value-priced wheels.
For more information about Mizati Luxury Alloy Wheels, Inc. (Pink Sheets:MZTI), visit the Company Web site at http://www.mizatiwheels.com.
The Mizati Luxury Alloy Wheels, Inc. logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=3904
"SAFE HARBOR" STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995: Any statements that are not historical facts contained in this release are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. It is possible that the assumptions made by management for purposes of such statements may not materialize. Actual results may differ materially from those projected or implied in any forward-looking statements. Such statements may involve risks and uncertainties, including but not limited to those relating to product demand, pricing, market acceptance, the effect of economic conditions, intellectual property rights, the outcome of competitive products, risks in product development, the results of financing efforts, the ability to complete transactions, and other factors discussed from time to time in MZTI Securities and Exchange Commission filings. MZTI undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made.