Contact Information: Contact: Dan Keeney, APR DPK Public Relations (832) 467-2904
PGA Golfer Wears Love for Saint Arnold Beer on His Sleeve - Literally
Houstonian Roland Thatcher Returns to Pick Up a Keg and Play at Shell Houston Open
| Quelle: Saint Arnold Brewing Company
HOUSTON, TX--(Marketwire - April 1, 2008) - Tiger Woods may be among the wealthiest
athletes in the world, but Roland Thatcher will never go thirsty. A PGA
golfer and Houston native, Thatcher has an unusual sponsorship deal with
Saint Arnold Brewing Company (www.saintarnold.com) that doesn't involve
money. Instead, in exchange for displaying a Saint Arnold logo on his
sleeve, Thatcher's kegerator never runs out of beer -- just like Saint
Arnold of Metz, whose miraculous mug never ran dry.
ESPN calls it, "...perhaps the most unique sponsorship deal in professional
golf."
Saint Arnold Brewing is the oldest craft brewery in Texas and has been a
Thatcher favorite since getting out of college. As he returns to Houston
for the Shell Houston Open this week, the Saint Arnold brew crew is
preparing for fulfill their part of the bargain.
"I'm thrilled to have such a unique relationship with Saint Arnold Brewing
Company," said Thatcher. "This is a special week with the Shell Houston
Open in town and I look forward to doing everything I can on the golf
course to try and win."
In his eighth year as a pro, this is Thatcher's second year in the PGA. He
already has one top 10 finish and has made the cut four times in 2008.
"Roland will have a busy week, but we expect him to squeeze in a visit to
the brewery for a fresh keg of Saint Arnold beer for his kegerator," said
Brock Wagner, founder of Saint Arnold Brewing. "We weren't out there
looking for professional athletes to sponsor, but Roland loved our beer and
we quickly became big fans of his."
Perhaps thanks to Thatcher's shirt sleeve, Saint Arnold Brewing continues
to experience rapid growth, with sales for the first two months of 2008 up
50 percent over the same period last year.
Editor's Note: A photo of Brock Wagner sitting in the brewery's tasting
room is available for download at www.dpkpr.com/attachments/files/63/Brock Wagner 025_1.jpg.
About Saint Arnold Brewing Company
Saint Arnold Brewing's ten brews are made and sold by the company's staff
of 21 dedicated employees. The brewery was listed by USA Today as one of
the "10 great places to see what's brewing in beer." It is located at 2522
Fairway Park Drive and its brewery tour and tasting is offered every
Saturday at 1:00 P.M. For more information on Saint Arnold's five
year-round and five seasonal beers as well as root beer, log on to
www.saintarnold.com.