Aberdeen Announces Latest Report on Business Continuity

Implementing Disaster Recovery Strategies and Technologies


BOSTON, MA--(Marketwire - April 2, 2008) - Aberdeen, a Harte-Hanks Company (NYSE: HHS), announced today the publication of its latest benchmark report entitled, "Business Continuity: Implementing Disaster Recovery Strategies and Technologies."

Aberdeen surveyed over 150 end-user organizations, and results provide evidence that Best-in-Class IT organizations have built infrastructures that support rapid recovery of data and applications with minimal or no downtime which assures business continuity even in the face of a severe disruption event. While 62% of all the companies surveyed experienced between 1 and 5 business interruption events in the last 12 months, only 49% of the companies surveyed have had a business continuity strategy for more than 2 years, and 34% have yet to implement a solution.

"It's hard to imagine that a company wouldn't have a data backup system, but just backing up data alone doesn't constitute a disaster recovery strategy. In order for a recovery strategy to be effective, it needs to recover the right applications and data in a timely fashion. Put another way, how long an outage can a business tolerate before there is a tangible impact on operations?" said Jeffrey Hill, Senior Research Analyst, Data Management and Storage practice.

A complimentary copy of this report is made available due in part by the following underwriters: IBM, InMage Systems, Inc., and MIR3, Inc. To obtain a complimentary copy of the report, visit: http://www.aberdeen.com/link/sponsor.asp?cid=4662.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.

© 2008 Aberdeen Group, Inc., a Harte-Hanks Company
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Boston, Massachusetts 02110-3112
Telephone: (617) 723-7890
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www.aberdeen.com

Contact Information: Media Contact: Jeffrey Hill Aberdeen Harte-Hanks (617) 854-5357 Jeffrey.hill@aberdeen.com