Bonefish Grill's NOTES FROM THE ROAD Music Series to Premiere in July On Ovation TV Network

NEW YORK, NY--(Marketwire - April 7, 2008) - Bonefish Grill's NOTES FROM THE ROAD, a weekly live music series originating from various locations around the United States, will premiere in July on Ovation TV, the only television network dedicated exclusively to art and personal creativity. The multiple-episode series will be televised throughout the summer and fall.

Through Bonefish Grill's NOTES FROM THE ROAD, artists will be able to bring out the excitement and intrigue of touring through weekly, hour-long episodes combining live performances and personal, seldom-told tales providing inside looks at past tours. Each episode will be shot in a documentary film style, imprinted with each guest artist's personality, viewpoint, experiences and music.

Ovation TV is the fastest-growing independent cable television network, currently reaching 28 million homes nationally with distribution via satellite on DIRECTV (Channel 274) and DISH Network (Channel 157) and on cable systems in key markets across the country. Each episode of the series will have multiple airings throughout the summer and fall.

The series will also include a weekly vignette drawing attention to Ocean Trust, an award-winning ocean conservation foundation building science, conservation and industry partnerships for the sustainability of the oceans and providing a link to sustainable fisheries, wildlife and the environment.

Veteran music television producer Larry Klein is executive producing each episode of Bonefish Grill's NOTES FROM THE ROAD. Klein is a 30-year veteran of music television production, and current longtime producer of ABC-TV's American Music Awards and Dick Clark's New Year's Rockin' Eve for Dick Clark Productions. He also produced NBC-TV's Tsunami Relief music special.

"This show will create a very cool and intimate environment for artists to talk about their live gigs and tours," stated Klein. "We offer each artist a chance to be the creative center of a TV program that features their live music and interesting stories from the road. As CD sales continue to decline, it's the tour that often makes an artist's living today, and live shows are increasingly becoming the primary path to reaching, building and maintaining a fan base. Our series will focus acutely on that aspect of each artist's career -- the tours, where they meet and communicate and bond with their fans."

Chad E. Gutstein, Executive Vice President, Ovation TV, said: "This exciting music series is a perfect match with our creative mission for Ovation TV. It exemplifies our overall commitment to presenting artists, their lives and their creations in an honest, insightful, accessible and entertaining way. We're very pleased with the creative and personal depth that's been built into the program's concept, and are thrilled to present it to our viewers."

Bonefish Grill's NOTES FROM THE ROAD is an Elevation Group Production. Denny Young, Elevation's President and a veteran producer of live concerts and special events, will also serve as Executive Producer. Klein and Young will be joined by supervising producer Danny Harris. Harris' credits include: NBC-TV's Tsunami Relief, CBS-TV's Fashion Rocks and MTV's Music In High Places.

Bonefish Grill, the broadcast sponsor of Bonefish Grill's NOTES FROM THE ROAD, operates restaurants around the country and is recognized for their unique polished-casual settings, big-city bar atmosphere and high-quality, high-value fresh fish. Each episode will be taped at a Bonefish Grill location within the United States, as dictated by the routing of the guest artist's tour. ABSOLUT® VODKA will be the series' on-air presenting sponsor for each television broadcast.

"Similar to the Hospitality industry, music has always had the power to reach people on an emotional level," said John Cooper, President of Bonefish Grill. "What's so powerful about this program is that we combine our love of music and our love of food with our commitment to Ocean Trust and their conservation efforts throughout the world. We feel privileged to be hosting these shows throughout the country."

About Ovation TV: Originally launched in 1997, Ovation TV re-launched in June 2007 with a focus on entertaining, inspiring and engaging the artist in all of us. The 24-hour channel is the only television network devoted exclusively to art, personal creativity and making the arts more accessible to viewers in their daily lives. The network showcases the world's greatest artists in theater, dance, opera, literature, film, visual and fine art, music, design, photography and architecture. Ovation TV reaches a national audience of 28 million households through its carriage on DIRECTV (channel 274), DISH Network (channel 157) and on cable systems in key markets across the country. The channel has master distribution agreements in place with most major cable operators. Ovation TV also features original programming, a multi-platform content strategy and partnerships with leading American cultural institutions and arts educational organizations. In August 2006 the network was acquired by Hubbard Media Group and a group of other private investors which includes Arcadia Investment Partners, Corporate Partners II, Perry Capital and The Weinstein Company. Additional information is available at www.OvationTV.com.

About Bonefish Grill: Simply put, Bonefish Grill has created the polished casual dining experience. With indulgent service and an atmosphere that combines casual attitude and value-conscious prices with a big city bar, guests find themselves amidst a hip, "loungy" environment. As the "Fresh Fish Experts," Bonefish Grill specializes in market fresh fish cooked to perfection over a wood-burning grill. An unrivalled commitment to quality finds Bonefish Grill culinary leaders traveling the globe in search of traditional and unique varieties of fish such as Icelandic Arctic Char, Florida Grouper and Wild Alaskan Sockeye Salmon at the peak of their seasons. A tantalizing array of sauces and original toppings are made daily using the freshest ingredients. These sauces and toppings range from delicate and light to rich and indulgent and provide a variety of choices. Enticing dishes such as Scampi-topped Filet Mignon, Pork Tenderloin Piccata and Diablo Shrimp Spinach Fettuccine are also among guest's favorites.

Lively community tables teem with shared plates of inspired appetizers, mood martinis, signature cocktails and an evolving wine list that regularly features 40 wines by the glass. Featuring sleek, hardwood floors, commissioned art, eclectic music and knowledgeable service, the dining room is an oasis within which to enjoy a sensational meal. For more information and sample menus, visit www.bonefishgrill.com.

About The Absolut Spirits Company, Inc.: The Absolut Spirits Company, Inc., headquartered in New York, is a subsidiary of V&S Group and operates under the auspices of V&S Absolut Spirits in Stockholm, which produces and markets ABSOLUT® VODKA, ABSOLUT CUT™, Level™ Vodka, FRÏS® Vodka , Plymouth™ Gin and Cruzan® Rum. The Absolut Spirits Company, Inc. imports ABSOLUT VODKA, Level Vodka, Plymouth Gin and Cruzan Rum in the US and distributes the brands through FutureBrands LLC, a joint venture with Beam Global Spirits and Wine.

Contact Information: FOR MORE INFORMATION, PLEASE CONTACT: Patti Conte Plan A Media, LLC Ron Shapiro Management & Consulting, LLC 56 W. 22nd Street, 6th Floor South New York, NY 10010 212-337-1406, x16 patticonte@nyc.rr.com Mark J. Kern Ovation TV 310.430.7553 323.936.1055 mkern@OvationTV.com