Mochila and Pringo Partner to Integrate Mochila's Content Library Into Pringo's Social Network Platform

NEW YORK, NY--(Marketwire - April 8, 2008) - Mochila, the first global online media marketplace for text, photo, and video content, and Pringo, the leader in empowering online communities, today announced a new partnership to integrate Mochila's content library into the Pringo Dashboard. This strategic relationship will allow Pringo clients' Web sites to easily access and publish Mochila sourced content, helping to drive pages views and increase advertising revenue.

Mochila will provide Pringo client Web sites access to free rights-managed content from all of the top brand name publishers across several verticals, including news, health, sports and entertainment. In addition, the agreement will enable Pringo's clients to leverage Mochila's syndication marketplace to increase the distribution of their own content to Mochila's growing network of more than 3500 publishers.

"We're excited to partner with Pringo and provide its social networking platform clients this opportunity to build their business with great content," said Keith McAllister, CEO of Mochila, Inc. "By integrating with Pringo's dashboard, Mochila will make it easy for Pringo clients to access the world's greatest supply of high-quality content. This is just one more way Mochila is creating value for our content partners and publishers with the free ad-supported distribution of content."

Pringo offers a complete social networking and media sharing platform allowing clients to effectively build an integrated online community around its existing user base, carving out their individual identity online. Mochila will integrate its marketplace interface into the Pringo dashboard; from there, Pringo clients will be able to search, source and publish content of their choice to their Pringo controlled pages via RSS feed or API.

"Today's partnership with Mochila allows us to provide even greater value and additional options to our clients," said Majid Abai, CEO of Pringo. "Mochila's content library includes some of the biggest publishers in the industry, which our customers can use to either access content to publish on their site or syndicate their own content across the Web."

About Pringo

Pringo is the leading provider of white-label online community platforms. Its products help organizations in any industry build integrated online communities, boosting Web site stickiness, increasing customer and brand loyalty, ultimately driving sales and growing revenues. The Pringo solution is an essential component of any organization's sales, marketing and internal and external communications strategies. Pringo is privately funded and is based in Los Angeles, CA. For more information, please visit www.pringo.com.

About Mochila

Mochila's unique content syndication platform helps publishers build their businesses, content owners find new value for their content, and advertisers reach highly-engaged target audiences. Mochila's marketplace contains the world's richest supply of high-quality articles, photos, and videos covering subjects from hard news to business, entertainment, sports, and health, among many others. Mochila combines proprietary licensing technology with a customizable suite of ad-supported widgets to provide dynamic content solutions that drive audience and generate revenue. For marketers, Mochila offers a unique way to buy media that efficiently leverages trusted editorial context, quality audiences, and network distribution. Mochila came out of stealth mode in March 2006 and today has thousands of member organizations, including many of the world's best-known publishers and content creators. Mochila is privately held and based in New York, NY. For more information, visit www.mochila.com.

Contact Information: Contacts: Gavin Skillman or Eleni Bourinaris LaunchSquad for Mochila 212-564-3665 Mochila@launchsquad.com Andy Oliver or Amy White LEWIS PR for Pringo 310 407 5186 pringo@lewispr.com