Local Search Veteran David Dague Selected to Lead Localeze Marketing Expansion

Former Innovectra and Verizon Information Services Executive to Drive Integrated Customer Acquisition and Retention Marketing Strategies


VIENNA, VA--(Marketwire - April 9, 2008) - Localeze, the leading expert on local search engine business content management, today announced the appointment of David Dague as vice president, marketing. Dague, an advertising and local search media marketing veteran, will set the strategic marketing vision and oversee the execution of integrated marketing initiatives supporting content distribution and acquisition, channel strategies and product marketing for Localeze.

Under his leadership, Localeze will launch integrated communication programs to deepen relationships with current and new customers, provide market-facing product packaging and delivery mechanisms and implement a robust channel strategy infrastructure for the organization.

"Dave's rich experience in local media and online search made him an obvious choice to rapidly expand Localeze marketing efforts," said Jeff Beard, Localeze president. "He will play a central role in defining and reinforcing our position as a market leader and 'trusted source' for local search engine business content management services."

Dague comes to Localeze with a long career in advertising media, information technology and telecommunications marketing, giving him unique insight into the evolution of local advertising media and the resulting need to bridge local consumers and businesses online.

"Built on a powerful, dynamic database of local business content and proprietary optimization tools, Localeze is well positioned to capitalize on the exploding local search engine marketplace," Dague said. "Its unique focus on broad online content distribution, coupled with a direct-to-local-business content acquisition strategy made joining the Localeze team a very compelling professional choice."

Prior to Localeze, Dague was vice president of marketing and business development for Innovectra Corporation where he led strategic and tactical marketing programs and served as general manager for LeadStream, the company's paid-search local business lead generation service.

Previously, he served as vice president of marketing for both Tachyon Networks and Sentori, Inc., and before that was the director of marketing for the global software products division of American Management Systems, Inc. (AMS), and he spent over eleven years in various strategic marketing management roles at Verizon Information Services, Inc. Dague has also served as an adjunct professor at the undergraduate college level in the fields of advertising and marketing.

About Localeze

Localeze is the leading expert on local search engine business content management. We help businesses, marketers and distributors cash in on the 1.7 billion local searches users make every month by bringing buyers and sellers together. Businesses rely on Localeze to collect, enhance and distribute their rich information online, while local search engines trust Localeze to deliver the broadest, richest, most accurate content to their users. Localeze, a wholly owned subsidiary of TARGUSinfo, is a privately held company headquartered in Vienna, Virginia. For more information, visit www.localeze.com.

Contact Information: Press Contacts: Alexandra McDougald Young & Associates for Localeze 202-291-2928 alexandram@yapr.com