Adknowledge Opens Up AdStation.com PPC Affiliate Network to the Public

KANSAS CITY, MO--(Marketwire - April 15, 2008) - Adknowledge announced today at Ad:tech San Francisco its public release of AdStation.com, a PPC affiliate network that, until now, was only available by private invitation. AdStation is a unique affiliate network that allows publishers to select offers in two different ways. AdStation Express works similar to traditional affiliate networks by allowing publishers to select individual offers from over 5,000 campaigns. The creatives for these campaigns have all been created in-house by Adknowledge and are unique to AdStation. Alternatively, publishers can choose to use AdStation Integrated, a simple-to-install API that uses Adknowledge's exclusive behavioral targeting technology to automatically select and deliver advertisements. This tool fully automates the selection, delivery and targeting of ads and can dramatically increase the ROI over traditional affiliate networks.

"Since 2003, we have been perfecting our behavioral targeting technologies to deliver the most relevant ads possible to end users. Up until now, access to these technologies was available by invitation only to select publishers," said Mike Fitzgerald, General Manager of the Adknowledge Affiliate Network. "We have now opened up our system to allow anyone to apply to become an affiliate and access these cutting edge tools. Our publishers have seen dramatic increases in their eCPM when implementing our API and up to a 50% increase in ROI. Furthermore, the automation provided by our API can considerably free up the amount of time needed in selecting and trafficking affiliate offers. For example, one of our publishers has reported to us that we have saved their company over 20 man-hours per week. We are very excited to roll out our technologies to the public for all affiliates to access."

About Adknowledge

Adknowledge is a single destination for advertisers looking for quality clicks beyond Google® and Yahoo®. Adknowledge operates BidSystem.com, a multi-channel behavioral targeting ad network in which advertisers seamlessly bid for traffic in display, email and smaller search engines. Over 50,000 advertisers have used the Adknowledge BidSystem. Additionally, publishers can display advertisements by integrating the AdStation® product line of solutions with their website, email list, or search engine, for more information visit; www.AdStation.com. For more information about Adknowledge, please visit us at www.Adknowledge.com.

Contact Information: Contact Information: Rick Ramos Vice President of Marketing (816) 777-1182