Ignition Entertainment Signs North American Co-Publishing Deal With Long-Established and Respected SNK/Playmore

MARINA DEL REY, CA--(Marketwire - April 17, 2008) - Ignition Entertainment, a worldwide developer and publisher of interactive software, announced today that they have come to a co-publishing agreement with SNK/Playmore for North America. Ignition Entertainment and SNK have been working strongly together in Europe in recent years, and with the resurgence of Ignition Entertainment in the US, the two have joined forces once again.

"We are very happy to be working further with Ignition Entertainment, as we currently have a very positive, trusting and prosperous relationship," said Soichiro Hosoya, Member of the Board of SNK PLAYMORE CORPORATION. "I have no doubt in my mind that our new cooperative venture will be very worthwhile and rewarding for everyone involved."

"This is a fantastic opportunity. We are extremely excited to be able to bring SNK products to the North American market," said Ajay Chadha, President of Ignition Entertainment. "Our rapid growth shows our commitment for what we do, and this partnership brings in a new era for our company. We welcome this great union between SNK and Ignition."

The first of the titles to be jointly published under the new partnership will be Metal Slug 7 for Nintendo DS™. The Metal Slug series has found its home on multiple platforms since its debut in 1996, and Metal Slug 7 is the first installment to be developed exclusively for Nintendo DS.

ABOUT IGNITION ENTERTAINMENT LTD.

Ignition Entertainment Limited is a UTV Media Communication company. Ignition was created by a core team of gaming industry veterans with the purpose of building upon their successful track record to develop and publish within the international games industry. You can find more information about Ignition Entertainment Ltd. at http://www.ignitionusa.com

ABOUT UTV SOFTWARE COMMUNICATIONS LTD.

UTV Software Communications Ltd. is India's foremost Media & Entertainment Company with leadership position in four Verticals that includes Motion Pictures, Broadcasting, TV Content and Interactive (i.e. Animation and Gaming). Listed on the Mumbai Stock Exchange with the Motion Pictures business listed on the AIM, London Stock Exchange. Walt Disney Inc. holds a strategic stake in UTV. It has subsidiaries with offices across India, the UK and USA. More information on the group is available at www.utvnet.com

ABOUT SNK PLAYMORE USA CORPORATION:

Headquartered in Osaka, Japan, SNK PLAYMORE CORPORATION (SNK) develops, publishes and distributes interactive entertainment software in Japan, North America, Europe and Asia. Founded in 1978, SNK is one of the largest privately held interactive entertainment content providers in the world.

Known for such franchises as THE KING OF FIGHTERS, METAL SLUG, and SAMURAI SHODOWN SNK continues to be an industry leader by focusing on their rich arcade history. More information on SNK PLAYMORE CORPORATION can be found at www.snkplaymore.co.jp SNK PLAYMORE USA is a wholly owned subsidiary of SNK PLAYMORE CORPORATION with offices in Wall, NJ. It handles operations in North America including publishing, marketing, development and localization.

More information on SNK PLAYMORE USA can be found at www.snkplaymoreusa.com

© SNK PLAYMORE. "METAL SLUG" is a registered trademark of SNK PLAYMORE CORPORATION.

Contact Information: Ignition Entertainment Media Contacts: Tracie Snitker Reverb Communications Tracie@reverbinc.com 209-586-1495 x104 Brandon Price Reverb Communications Brandon@reverbinc.com 209-586-1495 x113