Contact Information: Contact: Katie Delach Hart-Boillot, LLC t. 781-893-0053 f. 781-893-0049
Hart-Boillot Selected to Design New Brand Identity for the Marino Foundation for Integrative Medicine
| Quelle: Hart-Boillot
WALTHAM, MA--(Marketwire - April 22, 2008) - Hart-Boillot, an advertising and public
relations agency specializing in medical, biotech, high-technology and
educational markets, announced that it has been selected to develop a new
brand and visual identity for the Marino Foundation for Integrative
Medicine. The initiative will begin with a brand audit and development of
brand attributes as a basis for crafting the organization's core messaging.
Based on the findings from the brand audit and the organization's current
messaging, Hart-Boillot will then create the organization's new visual
identity and marketing communication materials.
The Marino Foundation currently runs two centers dedicated to the
integration of alternative and traditional medical practices. Located in
Cambridge and Wellesley, these two locations have seen extraordinary
success, and are currently growing with 100 new patients each week.
"This branding initiative offers Hart-Boillot the opportunity to
participate in a project that reflects an important regional and national
issue," said Nicolas Boillot, Managing Partner, Hart-Boillot. "American
culture is increasingly open to blending the best of western medicine with
proven alternative therapies. Marino is on the cutting edge of this
integration, setting new standards for 'wellness care' that will have great
impact on patients and families across the nation. It's a privilege to be
able to help this leading organization present itself to the world."
About Hart-Boillot
Hart-Boillot was founded in 1999 as a business-to-business advertising,
public relations and graphic design agency. Hart-Boillot's clients include
Confirmit, Contextvision, EMC, Embedded Systems Design, Inc., ForHealth
Technologies, NanoHorizons, Soapstone Networks, Tail-f Systems, the
Messaging Industry Association (TMIA), Vicor Corporation, Harvard
University, the Tufts Fletcher School of Law and others. To learn more
about Hart-Boillot, please visit its Web site at www.hartboillot.com, or
call 781-893-0053.
About the Marino Foundation
The Marino Foundation is a non-profit foundation dedicated to the
integration of the best alternative and traditional medicines. Through its
two Marino Centers for Progressive Health, located in Cambridge and
Wellesley, MA, Marino offers clinical services, conducts research, and
provides education and training. Additionally, The Marino Foundation raises
funds to enable its staff to conduct scientific research, explore many
unanswered questions about human health, and to train new doctors who are
entering the field. To learn more about the Marino Foundation, please visit
its Web site at www.marinocenter.org.