Digital Fuel Expands North American Field Operations, Continues Breakneck Growth Pace

SAN MATEO, CA--(Marketwire - April 23, 2008) - Digital Fuel®, the leader in customer-facing Business Service Management (BSM) software solutions, today announced that it has doubled the number of sales and implementation personnel dedicated to its North American operations in order to support the company's enormous success and hyper-growth in the United States and Canada. This announcement of operational expansion reinforces recent news of Digital Fuel's record-breaking 2007 in which the company experienced another year of growth in excess of 100% and widespread adoption by a loyal and rapidly growing base of blue-chip customers across North America.

Digital Fuel helps service organizations provide better services at lower cost through its ServiceFlow software solution, which uniquely automate ITIL processes for Services Catalog, Service Level Management and Service Financial Management. Companies across North America are utilizing ServiceFlow to better manage their service portfolio, offerings, customers, services performance and financial management processes. The rapidly growing list of North American customers includes companies such as Bearing Point, Capital One, Cisco, Cummins, IBM, P&G, Nestlé North America, Siemens US, Sprint, TELUS, Unisys and many others. In order to support the rapidly increasing demand for its solution across North America, Digital Fuel has also recently opened a larger field operations headquarters in Chicago, IL.

According to Digital Fuel CEO Yisrael Dancziger, "We're seeing a major tipping point in our market worldwide and we're making the necessary investments in sales, implementation and professional services to accommodate intensely growing demand among enterprises and commercial services providers seeking to standardize on Digital Fuel for running their service organizations as a business."

Digital Fuel's expansion covers the full lifecycle of critical customer activities, including sales, implementation, professional services and ongoing support. The company's hyper-growth patterns coupled with intensified demand for its industry-leading solution require a deep and broad level of attention, support and engagement and the company's expansion underscores the need.

To learn more about the company and its ServiceFlow BSM software solutions, visit the Digital Fuel website at http://www.digitalfuel.com/

About Digital Fuel

Digital Fuel Technologies, Inc., is the leading provider of Service Catalog, Service Level Management and Service Financial Management software solutions for IT, Communications, HR, F&A in enterprises and commercial service providers. The company's ServiceFlow business software applications manage billions in Telco, IT and other business services at companies and governments around the world such as British Telecom, Cisco, Computacenter, CSC, Cummins, Dell, General Electric, IBM, Nestle, O2, Procter & Gamble, Siemens, SITA, Sprint, Steria, Telefonica, Telus, WiPro and many others. Digital Fuel is headquartered in San Mateo, California, USA, with offices across North America and Europe. Learn more at www.DigitalFuel.com.

Contact Information: Media Contact: Lara Sasken LaunchSquad +1 (415) 625-8555 fuel@launchsquad.com