Contact Information: FOR FURTHER INFORMATION PLEASE CONTACT: Ayme M. Yaiser VP Strategic Marketing & Communication Internet Broadcasting 646.562.5908
Internet Broadcasting Breaks All Time Usage and Traffic Records in First Quarter 2008
The Combined IB Network of Sites Registers Its Three Highest Unique Visitor Months in History, According to Nielsen//NetRatings
| Quelle: Internet Broadcasting
NEW YORK, NY and ST. PAUL, MN--(Marketwire - April 23, 2008) - Internet Broadcasting, the
leading local Internet solution provider for broadcast publishers and local
advertisers, announced today that it set all time traffic records in first
quarter of 2008. The IB network drove record unique visitors and page views
benefiting local television stations and local and national advertising
customers.
UVs grew, with 17.7MM in January, 19.6MM in February, and 17.0MM in March.
This compares to 13.8MM, 15.4MM, and 13.9MM in 2007. The record usage is
attributed to IB's election coverage, strong weather franchises providing
on line functionality during winter storms as well as ongoing SEO and
distribution increases.
Engagement also increased significantly in Q1'08, creating a record-setting
755.7MM total visitor minutes across the IB network of sites. The IB
Politics section registered three consecutive page view records from
round-the-clock election coverage, garnering 3.9MM, 4.4MM, and 6.5MM PVs
according to WebTrends. Storms across the country drove a record 84.4MM
Weather section page views in February alone.
The television broadcasters in the IB network benefited as part of this
record usage. Specifically, 36 stations hit records in terms of unique
visitors and/or page views throughout Q1'08. Most noteworthy, according to
Nielsen/NetRatings, IB has 27 TV sites that ranked #1 within the top 50
DMAs.
IB's strategic referral relationship with CNN.com continues to benefit CNN,
IB partner stations, and the IB network. In first quarter it resulted in a
41% lift versus 2007 according to WebTrends -- generating tens of millions
of incremental visits to IB sites. Further, the relationship resulted in
record unique visitors and consecutive number-one news rankings for CNN
Digital Network, according to Nielsen//NetRatings.
IB CEO David Lebow commented, "We're highly committed to our stations
winning in their markets. We're doubling down on providing market leading
tools and services to our partners so they maximize their usage and their
online advertising revenue. In first quarter of 2008, the weather and
elections projects with our stations paid off. We have a big year of
innovation and enhancements planned to build on this for our partners."
About Internet Broadcasting
Established in 1996, IB is a leading local media network that builds
powerful solutions -- products, content, and services -- that make it
easier for publishers and advertisers to reach engaged audiences in
relevant environments.
Committed partnerships with CNN, Cox Television, Hearst-Argyle Television,
McGraw-Hill Broadcasting, Meredith Broadcasting, NBC, and Post-Newsweek
Stations contribute to our phenomenal reach. In March 2008, the IB Local
Network was comprised of over 47MM unique visitors and ranked 40 according
to the comScore Media Metrix Ad Focus ranking.
Headquartered in St. Paul, MN and New York, NY, with additional offices in
Chicago, San Francisco, Los Angeles, Denver, and Atlanta, every member of
the IB community is committed to innovating for the next era of the
Internet. For more information, visit www.ibsys.com.