Digital Fuel Selected as a Finalist in Esteemed TM Forum Excellence Awards

SAN MATEO, CA--(Marketwire - May 1, 2008) - Digital Fuel®, the leader in customer-facing Business Service Management (BSM) software solutions, today announced that its ServiceFlow solution has been nominated as a finalist for the TM Forum Excellence Award for Best New Management Product -- a highly prestigious industry award sponsored by the Telemanagement Forum.

The recognition acknowledges Digital Fuel's major contributions to the telecommunications industry and its ability to help customers realize true business value through automating the management of every customer/supplier facing eTOM and ITIL process throughout the service lifecycle. The company's customer results, industry-leading vision for end-to-end service management and innovation in product development were key factors in the TM Forum's decision to recognize Digital Fuel.

The world's leading communications service providers like BT, Sprint, Dell, IBM O2, Siemens, Telus, Telefonica, Capgemini, WiPro and many others, rely on Digital Fuel's ServiceFlow applications as a core part of their telco service offerings to design, deliver, and financially account for services in a business-customer-centric way. Customers also utilize ServiceFlow to provide better internal shared services such as IT, HR, and F&A at lower cost to their business unit customers. Key customer and supplier facing business processes incorporated in the solution are the Service Catalog processes to comprehensively design and publish service offerings, Service Level Management (SLM) processes to set and achieve service quality and performance objectives, and Service Financial Management processes to bill and charge for services accordingly.

"Being selected as a finalist for this renowned award is further indication of our hyper-growth in the telecommunications space," said Yisrael Dancziger, CEO of Digital Fuel. "By helping service providers to drive better services at a lower cost, Digital Fuel is delivering true business value and making a profound contribution to our customers' success."

Digital Fuel's ServiceFlow solution was selected based on its holistic functionality, ease of implementation and proven ability to enable service organizations to improve services, boost customer satisfaction, increase winning new and follow-on business, and reduce their overall cost to serve. Digital Fuel's powerful ServiceFlow solution also distinguishes itself by automatically deriving business insight about the service by aggregating and correlating data from the wide variety of OSS/BSS systems already in place, such as service desk, network management, system monitoring, fault management, and financial business systems and expressing them in terms of actionable business objectives.

The TM Forum Excellence Awards 2008 will be announced at Management World 2008 in Nice, France on May 19, 2008.

About Digital Fuel

Digital Fuel Technologies, Inc. is the leading provider of Service Catalog, Service Level Management and Service Financial Management software solutions for IT, Communications, HR, F&A in enterprises and commercial service providers. The company's ServiceFlow business software applications manage billions in Telco, IT and other business services at companies and governments around the world such as British Telecom, Cisco, Computacenter, CSC, Cummins, Dell, General Electric, IBM, Nestle, O2, Procter & Gamble, Siemens, SITA, Sprint, Steria, Telefonica, Telus, WiPro and many others. Digital Fuel is headquartered in San Mateo, California, USA, with offices across North America and Europe. Learn more at www.DigitalFuel.com.

Contact Information: Media Contact: LaunchSquad +1 (415) 625-8555 fuel@launchsquad.com