Digital Fuel Named Finalist -- Joins Top Industry Names at Prestigious TM Forum Management World 2008

SAN MATEO, CA--(Marketwire - May 16, 2008) - Digital Fuel®, the leader in customer-facing Service Management software, today announced that it will be showcasing its ServiceFlow solution at the Telemanagement Forum's Management World 2008 -- the global event for the management of information and communications services. The conference is the leading international forum dedicated to providing insight into and tackling the critical issues of creating, delivering and monetizing today's convergent services. TM Forum Management World 2008 will take place May 18-22 in the Acropolis Convention Center, Nice, France.

Digital Fuel will be showcasing the latest, game-changing release of its product, ServiceFlow, in booth 20 and will focus on how companies like BT, Sprint, Arqiva, Cisco, Dell, Telus, Telefonica, O2, Siemens and other companies across the global communications industry are leveraging the solution to provide better services at lower cost.

Separately, Digital Fuel customers BT and Telus will be participating in an important panel where they will discuss their use of ServiceFlow in the context of the Business Transformation track. The presentation will take place on Tuesday, May 20 at 2pm.

The conference will unite over 3,500 of the world's most distinguished speakers, analysts, service providers and technologists from the world of Information, Communications and Entertainment services to identify opportunities and the vision for the converging marketplace. The TM Forum will also deliver 22 industry training courses, each delivered by experts in the field and a leadership summit that will delve into what steps companies must take in order to survive and thrive in the current rapidly changing market.

Digital Fuel's contribution to helping leading companies successfully overcome these challenges and its ability to help customers realize true business value through automating the management of every customer/supplier facing eTOM and ITIL process throughout the service lifecycle is reflected in the company's selection as a finalist for the TM Forum's Excellence Award for the Best New Management Product. Also key to Digital Fuel's nomination were the company's customer results, industry-leading vision for end-to-end service management and innovation in product development. The winners will be announced at the show.

"This is a great opportunity for us to share our vision and showcase our thought leadership and contributions to the management space," Yisrael Dancziger, CEO, Digital Fuel stated. "No event captures the importance of what we do better than the TM Forum's Management World and we are excited to be a part of it. That our ServiceFlow solution is being honored as one of the world's best new management products accounts for only part of our excitement. We are primarily driven by our desire to help service providers provide better services at a lower cost and realize true business value."

To learn more about the company and its ServiceFlow BSM software solutions, visit the Digital Fuel website at http://www.digitalfuel.com/

About Digital Fuel

Digital Fuel Technologies, Inc., is the leading provider of Service Catalog, Service Level Management and Service Financial Management software solutions for IT, Communications, HR, F&A in enterprises and commercial service providers. The company's ServiceFlow business software applications manage billions in Telco, IT and other business services at companies and governments around the world such as British Telecom, Cisco, Computacenter, CSC, Cummins, Dell, General Electric, IBM, Nestle, O2, Procter & Gamble, Siemens, SITA, Sprint, Steria, Telefonica, Telus, WiPro and many others. Digital Fuel is headquartered in San Mateo, California, USA, with offices across North America and Europe. Learn more at www.DigitalFuel.com.

Contact Information: Media Contact: Lara Sasken LaunchSquad +1 (415) 625-8555 fuel@launchsquad.com