Samsung Mobile signs global agreement with Cision

Samsung Mobile signs global agreement with Cision 

Samsung Mobile has signed a global agreement with Cision. Samsung Mobile is one
out of five business units within Samsung Electronics and the world's second
largest manufacturer of mobile telephones. The current deal includes an overall
communication solution, encompassing media monitoring and media analysis in 37
countries.

With the help of Cision's unique analysis method, Samsung Mobile will obtain
uniformed analyses of its PR activities on all 37 markets included in the
agreement, which will facilitate global and regional follow-ups. The deal also
includes access to Cision's integrated software platform, CisionPoint, which
will enable Samsung to scrutinize and manage its media monitoring. The deal
includes 37 countries. 

- We are proud of the fact that Samsung Mobile has shown us this much
confidence. This shows that Cision offers highly competitive solutions to major
global corporations, says Niklas Flyborg, President of Cision AB. The fact that
Samsung Mobile has chosen us as a partner strengthens Cision's position as a
world leader within media monitoring, communication solutions and media
analysis.

- As one of the leading mobile companies, we need to listen carefully to our
consumers. Monitoring global media's viewpoints is essential in adopting our
consumers' feedback on our products and strategy, says Younghee Lee, Vice
President of Marketing Group, Samsung Electronics. Thanks to Cision, we hope to
gain a centralized media monitoring tool, which helps our global marketing
activities become more efficient and proactive.

Cision will start delivering the service June 1st 2008.


For further information, please contact: 

Niklas Flyborg
President and CEO
Cision AB
Tel: +46 8 507 410 10
E-mail: niklas.flyborg@cision.com

Sophia Kim
Telecom PR Manager
Samsung Electronics Co.,Ltd.
Tel: +82 31 301 2026
Cell phone + 82 16 9530 2613
E-mail: Sophia.kim@samsung.com

Erik Johannesson
Nordic PR Manager
Samsung Electronics Nordic AB
Tel: +46 8 590 966 56
Mobil: +46 70 99 55 650
E-post: erik.johannesson@samsung.se

About Cision:
Cision improves clients' performance through integrated services and software
solutions for reputation and campaign management, media monitoring and research
of media contacts. Cision AB is quoted on the Nordic Exchange and has approx. 17
000 shareholders. The company has around 2,600 employees and a turnover of SEK
1.9 billion in 2007. Cision operates in the US, UK, Sweden, Canada, Germany,
Norway, Finland, Denmark, Portugal, Lithuania, the Netherlands and China and has
partners in another 125 countries. www.cision.com 

About Samsung Electronics: 
SAMSUNG Electronics Co., Ltd. is a global leader in semiconductor,
telecommunication, digital media and digital convergence technologies with 2007
consolidated sales of US$103.4 billion. Employing approximately 150,000 people
in 134 offices in 62 countries, the company consists of five main business
units: Digital Media Business, LCD Business, Semiconductor Business,
Telecommunication Business and Digital Appliance Business. Recognized as one of
the fastest growing global brands, Samsung Electronics is a leading producer of
digital TVs, memory chips, mobile phones and TFT-LCDs. For more information,
please visit www.samsung.com.