Luxury Wine Club Destination Cellars Expands Partner Network

DULLES, VA--(Marketwire - May 21, 2008) - Destination Cellars, the first and only luxury destination wine club, today announced its newest partnership with the Young Presidents' Organization (YPO), the world's largest leadership network. YPO joins the Destination Cellars Strategic Alliance, giving its national and international C-level executive members' access to custom designed once-in-a-lifetime wine experiences around the globe.

Since its founding in 1950, YPO's 16,000 members in 100 countries have enhanced their personal growth and professional success through the sharing of ideas, pursuit of learning and exchange of strategies. In addition to offering traditional YPO programs tailored to meet the needs of today's global business leaders, the organization's fastest growing member offering is YPO Networks. This redefines member networking by shifting the focus onto personal interests. To cater to these personal interest groups the YPO has aligned with some of the world's most elite service providers to offer its members an array of exclusive offerings.

"Our alliance with Destination Cellars is about providing our members with a passion for wine with access to the best wineries and wine experts in the world. Our members are the global leaders of today's largest companies and the visionary heads of the world's most influential brands," said Brad Scott, YPO wine network strategic alliance chair.

"They often pursue their personal interests with the same zeal that they lead their businesses with and will not accept anything less than the best. Destination Cellars is the leader in its market," added Glenn Rotner YPO wine network chair.

Destination Cellars will roll out its partnership with YPO in stages, beginning with the members of YPO's Wine Network. As one of the largest personal interest network YPO offers, these wine members are focused on learning about and experiencing the latest offerings the wine industry has to offer. Next, Destination Cellars will reach out to YPO members that have indicated an interest in wine. Finally, the company will extend its offering to the entire YPO member organization.

"Partnering with Young Professionals Organization's is an incredible opportunity for us," said David Keuhner, founder and CEO of Destination Cellars. "Like the YPO, we hold our members and partners to the highest level of qualifications and remain committed to knowing the personal aspects that make each member unique, no matter how much our network grows."

About YPO-WPO

YPO-WPO is the world's premier global leadership network, connecting more than 16,000 business leaders from more than 300 local chapters in 100 countries. The organization provides unprecedented education and networking opportunities for its members throughout every stage of their lives. YPO-WPO offers an expansive array of learning opportunities at the local, regional and international levels. Alliances with leading higher-learning institutions, including Harvard Business School, Stanford Business School and London Business School, provide members access to the world's top business minds, and a variety of events and networks address a full spectrum of personal, business and social enterprise topics. For more information, visit www.ypo.org.

About Destination Cellars

Founded in 2006, Destination Cellars is the first and only luxury destination club that offers affluent wine, food and travel enthusiasts personalized access to prestigious winery properties around the world. Individual and corporate club members enjoy exclusive, tailored experiences at more than 100 of the world's finest wineries spanning seven countries. From an intimate wine tasting and fine dining experience, to cave exploration and bio-dynamic seminars, Destination Cellars creates private "once in a lifetime" experiences, to ensure it opens the world of wine to those who desire an extraordinary and memorable journey. Destination Cellars has built an esteemed alliance network to guarantee its members receive the best services available, including YPO, TIGER 21, Exclusive Resorts, MacArthur Beverage, Cellar Advisors and American Express Travel, which provides all travel services for Destination Cellar experiences.

For more information on Destination Cellars membership, visit http://www.destinationcellars.com or contact us at 703-327-3109.

Contact Information: Press contact: Karyn Martin Emerge PR (617) 729-3173 kmartin@emergepr.com