Buy.com Enhances Award-Winning Web Site to Create the Best One-Stop Customer Shopping Experience

Internet Superstore Expands Product Selection, Adds Interactive Features and Improves Site Navigation


ALISO VIEJO, Calif., June 5, 2008 (PRIME NEWSWIRE) -- Buy.com(r), the Internet Superstore(tm), today re-launched its retail web site, www.buy.com, with a number of enhancements to better engage and attract shoppers to find the best deals online. New features based on user feedback and web analytics include expanded search options, a new shoe store, improved images on product pages, enhanced BuyTV video services and much more.

In addition to more than 15 product categories, Buy.com has added a new shoe store to the web site's catalog. The shoe section offers women, men and children a wide variety of popular brands such as Stuart Weitzman, Skechers, New Balance, Rockport and Tommy Hilfiger.

The Buy.com Web site also now features a "Customer Ask & Answers" forum, enabling users to post questions about specific products. A Buy.com product manager or the Buy.com customer community can immediately post responses to answer queries or provide other suggestions.

The revamped site now offers a dedicated "Deals" section for easy one-click access to Weekly & Daily Specials, "What's Shakin" product updates, Exclusive Offers and more. To help customers with their product selections, Buy.com has added search suggestions, related searches and significantly more video reviews.

"Buy.com has been recognized as one of the top choices for online shopping and the experience just got better," said Jeff Wisot, vice president of marketing at Buy.com. "Our new site offers better user interactivity and a more tailored and personal experience. With these additions, finding the right products and making product decisions is even more convenient for shoppers."

About Buy.com

Buy.com is a leading e-commerce company with more than 11 million customer accounts, focused on providing its customers with a rewarding shopping experience and a broad selection of high-quality technology and entertainment retail goods at competitive prices. Buy.com offers millions of products in a range of categories, including consumer electronics, computer hardware and software, cell phones, books, music, videos, games, digital music downloads, toys, bags, home and outdoor, baby, jewelry, shoes and sporting goods. Founded in June of 1997, Buy.com is located in Aliso Viejo, California. Buy.com(r) and The Internet Superstore(tm) are trademarks of Buy.com Inc. Buy.com currently competes with a variety of companies that can be divided into two broad categories: (i) retailers and ecommerce marketplaces such as Amazon.com, eBay and Wal-Mart and (ii) specialty retailers or manufacturers such as Barnes & Noble, Best Buy, Circuit City and Dell.


            

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