Father's Day Made Easy -- Last Minute Personalized HD ECards for Dads & Grads

BURLINGAME, CA--(Marketwire - June 13, 2008) - Light Factory LLC's HD Greetings, developer of the first highly personalized ECards for iPhone and computer users, is offering quality ECards for dads and grads for last minute well-wishers. The technology behind HD Greetings allows users to add photos, video and text into high definition video in real time. This process typically takes hours or even days, but with HD Greetings users can have personalized ECards ready immediately. For the first time, users' digital assets appear seamlessly, as if they were part of the original video.

With an easy-to-use interface, users simply go to www.hdgreetings.com and can choose from the Father's Day, Graduation or other ECards. Once they've selected a card, users can embed a photo directly into the animated card, add a personalized message, render the greeting in real-time and then send within moments.

"Our ECards are a great alternative to paper greeting cards for those of us who wait until the last minute," said Jennifer Sharp, HD Greetings CEO. "You may not have made it to the store in time, but you can still show that you've put thought and care into the card sending process by creating a highly personalized HD Greetings ECard."

HD Greetings boasts a community of approximately 100 animators whose original creations offer a wide selection of ECards for every occasion. To learn more about the Artists' Studio, where animators can submit their work, visit: http://www.hdgreetings.com/artists.aspx.

About Light Factory

Light Factory provides innovative solutions to enable and empower creators of digital media, including independent artists, creative agencies, and web media companies. Through Light Factory's consumer social expression brand, HD Greetings, animators contribute to a library of high quality, customizable content which is then monetized and distributed by the company through www.hdgreetings.com, the HDgreetings Facebook application and syndication partners.

Light Factory's technology makes it possible to deliver customized video to any device, including mobile devices, game boxes and HDTVs. Light Factory is privately held and based in Burlingame, CA.

Light Factory, HD Greetings, HD Greetings ECards and Greeting Cards are trademarks of Light Factory. iPhone is a trademark of Apple Inc. All other trademarks are property of their respective owners.

Contact Information: Media Contact: Elina Heng Terpin Communications (310)821-6100 x108